The Story of Graphic Design: From the Invention of Writing to the Birth of Digital Design

Overview

This comprehensive illustrated history begins with the origins of the alphabet itself and carries the reader through the first handwritten books, the invention of printing in the Renaissance, the explosion of graphic styles (and printed media) in the 19th and 20th centuries, and the impact of digital technology on design today.

Like E.H. Gombrich's magnificent Story of Art, The Story of Graphic Design is a compelling narrative that explores the evolution of styles under the ...

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Overview

This comprehensive illustrated history begins with the origins of the alphabet itself and carries the reader through the first handwritten books, the invention of printing in the Renaissance, the explosion of graphic styles (and printed media) in the 19th and 20th centuries, and the impact of digital technology on design today.

Like E.H. Gombrich's magnificent Story of Art, The Story of Graphic Design is a compelling narrative that explores the evolution of styles under the pressure of social, cultural, and technological change, accompanied by a comprehensive selection of illustrations of key works in typography and design since the invention of writing. It covers a remarkable number of topics, from the art of the medieval manuscript to the birth of advertising to the workings of modern mass media. Unlike all other historians of design, Patrick Cramsie is able to bring a designer's eye to the analysis of visual communication.

The Story of Graphic Design is an indispensible book for designers, historians, and students, and will find a wide readership among people who are interested in the visual arts or concerned about the future of the printed word.

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Product Details

  • ISBN-13: 9780810972926
  • Publisher: Abrams, Harry N., Inc.
  • Publication date: 6/1/2010
  • Pages: 352
  • Sales rank: 822,181
  • Product dimensions: 7.90 (w) x 10.00 (h) x 1.30 (d)

Meet the Author

Patrick Cramsie is a graphic designer whose work has centered on corporate identity and book design. It was while reviewing books for the Times Literary Supplement in London that he felt the need to have a comprehensive history of graphic design that also served as a introduction to the subject. He lives and works in Herefordshire, England.

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Table of Contents

Acknowledgements 7

Introduction 9

Graphic Design & Style

1. Design and Sign 17

The Origin of the Alphabet, c.34,000-1,100 BC

2. A Classical Education 29

Ancient Greece & Romo, c.2000 BC-c.AD350

3. Spreading the Word 47

Illuminated Manuscripts, c.350-c.1500

4. The Black Art 65

The Birth of Printing & Early German Printing, c.1455-c.1530

5. Back to the Future 83

Reniassance Italy & France, c.1460-c.1600

6. Popular Publishing 101

Dutch Renaissance & Popular Prints, c.1530-c.1700

7. Purity in Print 111

Rococo, Transitional & Modern, c.1700-c.1820

8. The Tools of Trade 123

Display Types & Victorian Design, c.1800-c.1880

9. Manufacturing the Middle Ages 137

Neo-Gothic & the Arts and Crafts, c.1840-c.1910

10. The Style of the Street 149

Art Nouveau, c.1880-c.1914

11. The Simple Art of War 163

Sachplakat & First World War Graphics, c.1880-c.1920

12. The Isms of Art 175

Futurism, Dada, De Stijl & Constructivism, c.1900-c.1930

13. Form and Function 189

Bauhaus & the New Typography, c.1919-c.1933

14. The Weight of Tradition 205

Traditional Typography, c.1910-c.1947

15. Good Design is Good Business 219

Commercial Modernism, c.1920-c.1960

16. Systems and Signs 239

Swiss Typography, c.1945-c.1972

17. Handmade and Homespun 261

Illustrated Modernism & Psychedelia, c.1950-c.1970

18. Tearing it Up 289

Punk, c.1975-c.1985

19. Less is a Bore 297

New Wave & Postmodernism, c.1970-c.1990

20. Printing with Pixels 311

Digital Expressionism & Postscript: The Digital Future, c.1984-

Endnotes 330

Bibliography 335

Picture List 340

Index 346

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