The Story of Men's Underwear
Men’s fashion, particularly the trends involving undergarments, was once reserved for the elite; today it has become democratised, clear proof of social progress.The aestheticism of the body so highly valued by the Greeks seems to have regained a prominent place in the masculine world. Mirroring the evolution of society’s values, the history of underwear also highlights the continuous, dancing exchange that exists between women’s styles and men’s fashion. Undergarments are concealed, flaunted, stretched or shortened, establishing a game between yesterday’s illicit and today’s chic and thereby denouncing the sense of disgrace that these simple pieces of clothing used to betray. In this work, Shaun Cole endeavours to re-establish for the first time, through well-researched socio-economic analysis, the importance of men’s underwear in the history of costume from ancient times to today. A reflection of technological progress, this study is full of surprises and powerful reflections on man’s relationship with his body.
1018869234
The Story of Men's Underwear
Men’s fashion, particularly the trends involving undergarments, was once reserved for the elite; today it has become democratised, clear proof of social progress.The aestheticism of the body so highly valued by the Greeks seems to have regained a prominent place in the masculine world. Mirroring the evolution of society’s values, the history of underwear also highlights the continuous, dancing exchange that exists between women’s styles and men’s fashion. Undergarments are concealed, flaunted, stretched or shortened, establishing a game between yesterday’s illicit and today’s chic and thereby denouncing the sense of disgrace that these simple pieces of clothing used to betray. In this work, Shaun Cole endeavours to re-establish for the first time, through well-researched socio-economic analysis, the importance of men’s underwear in the history of costume from ancient times to today. A reflection of technological progress, this study is full of surprises and powerful reflections on man’s relationship with his body.
15.49 In Stock
The Story of Men's Underwear

The Story of Men's Underwear

by Shaun Cole
The Story of Men's Underwear

The Story of Men's Underwear

by Shaun Cole

Overview

Men’s fashion, particularly the trends involving undergarments, was once reserved for the elite; today it has become democratised, clear proof of social progress.The aestheticism of the body so highly valued by the Greeks seems to have regained a prominent place in the masculine world. Mirroring the evolution of society’s values, the history of underwear also highlights the continuous, dancing exchange that exists between women’s styles and men’s fashion. Undergarments are concealed, flaunted, stretched or shortened, establishing a game between yesterday’s illicit and today’s chic and thereby denouncing the sense of disgrace that these simple pieces of clothing used to betray. In this work, Shaun Cole endeavours to re-establish for the first time, through well-researched socio-economic analysis, the importance of men’s underwear in the history of costume from ancient times to today. A reflection of technological progress, this study is full of surprises and powerful reflections on man’s relationship with his body.

Product Details

ISBN-13: 9781780428826
Publisher: Parkstone International
Publication date: 05/08/2012
Series: Temporis
Sold by: Barnes & Noble
Format: eBook
File size: 28 MB
Note: This product may take a few minutes to download.

About the Author

Shaun Cole is an independent exhibition commissioner, a former curator for the Victoria and Albert Museum, and a writer and lecturer on the subjects of menswear and gay fashion at the University of London.

 

Table of Contents

 

Introduction

I. A Firm Foundation

II. Unmentionables

III. Under Fashion

IV.Tighty-Whities

V. Material Development

VI. Sexy Underneath

VII.The Big Sell

Notes

Bibliography

Index

From the B&N Reads Blog
Page 1 of

Customer Reviews