The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

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by Joey Reiman
     
 

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A proven methodology for building a purpose-powered organization

Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven

Overview

A proven methodology for building a purpose-powered organization

Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.

  • The Story of Purpose incorporates stories of purpose from Procter&Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization
  • Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders

The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"

Product Details

ISBN-13:
9781118463994
Publisher:
Wiley
Publication date:
12/04/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
256
File size:
2 MB

Meet the Author

JOEY REIMAN is founder and CEO of the global consultancy, BrightHouse, a company whose mission is to bring purpose to the world of business. Reiman has emerged as the leading expert in the area of purpose-inspired leadership, marketing, and innovation. His breakthrough purpose methodology and frameworks have been adopted by top firms, including Procter&Gamble, The Coca-Cola Company, McDonald's, Nestlé, MetLife, SunTrust, Michelin, and many other Fortune 500 companies. Fast Company named him one of the 100 people who will change the way the world thinks. Reiman is married to women's activist Cynthia Good. They have two sons, Alden and Julien, and reside in Atlanta, Georgia.

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The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy 5 out of 5 based on 0 ratings. 1 reviews.
MonikaN More than 1 year ago
Finally a business book that is not only an easy read but has a soul!  The book is not only brimming with inspiration for businesses but has important lessons at a personal level too.   Joey Reiman, who pioneered ideation and purpose in the business world, takes you on a journey that'll make businesses (and you) pause and connect to your real purpose - -- the meaningful role we can play in this world while remaining true to who we are.  A must read.  Brilliant.