The Story of So So Def Records

The Story of So So Def Records

by Richard Mintzer
     
 

During the early 1990s, successful music producer Jermaine Dupri started So So Def Recordings. The Atlanta-based label began at a time when Southern hip-hop music was just beginning to get a lot of attention. Dupri signed distribution deals with much-larger record companies like Columbia and Arista. This allowed him to focus on what he did best: finding

Overview

During the early 1990s, successful music producer Jermaine Dupri started So So Def Recordings. The Atlanta-based label began at a time when Southern hip-hop music was just beginning to get a lot of attention. Dupri signed distribution deals with much-larger record companies like Columbia and Arista. This allowed him to focus on what he did best: finding talented unknown artists and producing hit music. Some of So So Def's biggest stars included Da Brat, Lil Bow Wow, and Jagged Edge. Today So So Def Recordings is completely independent, and Jermaine Dupri is working hard to introduce a new generation of hip-hop stars.

Editorial Reviews

Children's Literature - Elizabeth Young
Like other works in the "Hip-Hop Hitmakers" series, this book focuses more on the life of the recording studio's founder and artists than the company in the title. Mintzer describes how the company came into being, and then established itself as an independent label for hip-hop artists and rappers. So So Def was founded by Jermaine Dupri, who began his entertainment career as a dancer. In that career, he made several significant connections that later proved fortuitous for him in the music industry. A millionaire before he was twenty years old, he crafted his own record label and successfully produced young talent he discovered. Moving up the music industry ladder, Dupri became vice president of Arista Records, bringing his label with him. His intent was to bring youth, creativity, and edgier music to Arista. Not one to let the grass grow under his executive shoes, Dupri later moved on to Virgin Records. This allowed him to make even more creative changes, with the hopes to bring a more youthful audience to Virgin. Another move two years later to another label was followed by final dissolution with a larger company and becoming independent a couple of years after. Throughout his career, Jermaine Dupri was fortunate to work with talented musicians, including Mariah Carey and Janet Jackson. He left the benefits of his creative genius on several record labels, spreading hip-hop and rap music farther across both the country and the world. Mintzer's research is very thorough but readable, and the book is sure to hold the attention of anyone even vaguely familiar with this genre and its artists. Colorful photographs enhance the text and provide well-placed diversions in each chapter. A helpful and detailed chronology follows the text, as does a clear glossary, a list of suggested readings and a detailed index. This is a great addition to any school or public library. Reviewer: Elizabeth Young

Product Details

ISBN-13:
9781422221204
Publisher:
Mason Crest Publishers
Publication date:
04/28/2012
Series:
Hip-Hop Hitmakers Series
Pages:
64
Sales rank:
1,204,512
Product dimensions:
7.44(w) x 9.42(h) x 0.31(d)
Age Range:
9 - 14 Years

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