The Storyboard Artist: A Guide to Freelancing in Film, TV, and Advertising


A visual and straightforward manual describing the various aspects of the storyboarding profession. Includes tips and advice from a working professional with expertise in film, television, and advertising.

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The Storyboard Artist: A Guide to Freelancing in Film, TV, and Advertising

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A visual and straightforward manual describing the various aspects of the storyboarding profession. Includes tips and advice from a working professional with expertise in film, television, and advertising.

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Editorial Reviews

Library Journal
Any student studying film production has heard, "You must storyboard!" but most curricula gloss over instruction. Film production freelancer Cristiano reveals the sense behind storyboards—cinematographic visualizations and breakdowns of shot composition that directors can use to conceptualize the story before the shoot. Savvy producers and crews can similarly use them to plan setup tools, stage a scene, and even approximate a budget. There is not a formally accepted structured curriculum or directed career path—often storyboarding is a professional sidestep taken by those trained to be artists or directors—so books on the topic tend to be a mashup of studies including drawing, cinematography, script analysis, visual writing, and directing. Cristiano effectively communicates a route in an organized and career-sensible manner: storyboarding definitions, equipment guide, how to draw (techniques), storyboarding in advertising, working with directors and producers, and the business side (contracts, bookkeeping, promotion, and freelance). VERDICT A practical guide that is, like its subject, a conceptual and physical tool for saving time and money. Recommended for film students looking for illumination of all corners of the filmmaking process (and possibly to discover a niche) and freelance artists seeking a change.—Ben Malczewski, Ypsilanti Dist. Lib., MI
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Product Details

  • ISBN-13: 9781615930838
  • Publisher: Wiese, Michael Productions
  • Publication date: 1/1/2012
  • Pages: 210
  • Sales rank: 1,409,838
  • Product dimensions: 10.90 (w) x 7.40 (h) x 0.60 (d)

Meet the Author

Giuseppe Cristiano is a former comic artist as well as a writer. He freelances for advertising agencies and film production companies throughout Europe and the U.S., and has directed a number or shorts, music videos, and animated films.

Giuseppe Cristiano currently lives in Italy and Sweden. He travels on a regular basis between Europe and the U.S. (where he is planning to relocate in the near future).

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Table of Contents



1.   Storyboard Details

What Is a Storyboard?           

2.   What You Need to Get Started

Tools of the Trade

Going Digital

3. Storyboard Artists and Comic Strip Artists           

The Artist Who Influenced Me

4.   Drawing School

Understanding and Drawing Anatomy

Understanding Perspective

Understanding Framing

Technical and Camera Movements


Line of Action

Improve Your Style and Technique

5.   Use the Storyboard as a Budget

6.   The Storyboard and Advertising

Advertising Agencies and Production Companies

Client Boards and Shooting Boards           

What Else Does a Storyboard Artist Do in the Advertising Business?

Be Up to Date!

Working with Ad Agents and Copywriters

From Idea to Treatment


Formulas and Strategies

The Pitch

The Animatic

Working at an Agency

7.   Working with Directors and Production Companies

Know Your Director

Use References


Improve Your Skills and Work Faster

8.   Storyboarding Movies

Analyzing Scripts

Organizing the Work

The Meetings

The Conceptual Artist

Watching Movies with a Different Eye           

9.   Contracts and Legal Matter

10. The Professional Storyboard Artist

Professional Organization

Your Studio



Freelance Survival Tips

My Typical Day



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