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The Strategic Designer: Tools & Techniques for Managing the Design Process
     

The Strategic Designer: Tools & Techniques for Managing the Design Process

by David Holston
 

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How do designers deal with the increasing complexity of design problems? How do designers become co-creators with clients and audiences? How do designers prove their value to business?

The transition has been happening for a while now: Design is no longer solely concerned with color, type and image. To thrive in the future, designers must sharpen their

Overview

How do designers deal with the increasing complexity of design problems? How do designers become co-creators with clients and audiences? How do designers prove their value to business?

The transition has been happening for a while now: Design is no longer solely concerned with color, type and image. To thrive in the future, designers must sharpen their strategy skills now. The Strategic Designer will help you do just that, with clear instruction and explanatory case studies. You'll learn to:

think through problems rationally

use a process to determine solutions to problems

build strong client relationships

elevate your standing with clients

increase project success rates

boost efficiency and enhance creativity

By adopting a process that considers collaboration, context and accountability, designers move from "makers of things" to "design strategists."

Product Details

ISBN-13:
9781600617997
Publisher:
HOW Books
Publication date:
04/28/2011
Pages:
304
Sales rank:
883,322
Product dimensions:
5.90(w) x 8.90(h) x 0.90(d)

Meet the Author

With over 20 years experience in design management, David Holston has worked in a variety of organizations including higher education, fortune 50 companies and small start-ups. He served as a lead designer for General Electric, Martin Marietta and Lockheed Martin Services companies before becoming Senior Art Director at the Philadelphia advertising firm Signature Communications. Currently, Holston is the Director of Design at the nation's second largest university, The University of Texas at Austin, where he is responsible for the development and management of the university's brand positioning, brand identity and marketing communications.

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