The Strategic Role of Marketing

The Strategic Role of Marketing

by Adrian Davies
     
 

Despite the hype about quality, marketing and business re-engineering in recent years, most companies are not customer-focused. This book is designed to help senior executives and decision-makers understand how to plan and implement a marketing strategy which is focused on customer needs.  See more details below

Overview

Despite the hype about quality, marketing and business re-engineering in recent years, most companies are not customer-focused. This book is designed to help senior executives and decision-makers understand how to plan and implement a marketing strategy which is focused on customer needs.

Product Details

ISBN-13:
9780077078546
Publisher:
McGraw-Hill Companies, The
Publication date:
04/01/1995
Pages:
205
Product dimensions:
5.91(w) x 9.06(h) x (d)

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