The Strategy of Distribution Management

Overview

This book examines the managerial issues surrounding the creation and implementation of distribution strategies in the broader context of logistics management. Author Martin Christopher analyzes the strategic importance of the distribution function and the problems it involves, and presents practical guidance for the manager responsible for it. Using a total distribution framework, he reviews each aspect of the distribution process and explains how to design and implement appropriate systems. His analysis is ...

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Overview

This book examines the managerial issues surrounding the creation and implementation of distribution strategies in the broader context of logistics management. Author Martin Christopher analyzes the strategic importance of the distribution function and the problems it involves, and presents practical guidance for the manager responsible for it. Using a total distribution framework, he reviews each aspect of the distribution process and explains how to design and implement appropriate systems. His analysis is supported throughout by diagrams, checklists, and case studies. Drawing upon the experiences of practicing managers in Europe, North America, Asia, and Australia, he concludes that although logistics problems are the same the world over, differences in language, culture, and management style have a substantial impact on the solutions developed.

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Product Details

  • ISBN-13: 9780899301143
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 3/5/1985
  • Pages: 192
  • Product dimensions: 5.00 (w) x 8.00 (h) x 0.50 (d)

Meet the Author

Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.

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Table of Contents

The total distribution concept; The corporate role of logistics; Customer service and marketing; The costs of distribution; Auditing distribution performance; Logistics information systems; Distribution requirements planning; Distribution and supply channel strategy; Developing the distribution plan; Implementing logistics strategy.

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