The Supernova Advisor: Crossing the Invisible Bridge to Exceptional Client Service and Consistent Growth

Overview

The 80/20 Rule is a fixture in American business—80 percentof the profit comes from 20 percent of the clients. For financialadvisors, the 80/20 Rule is an unassailable law of physics; deny itat your own risk. Yet many advisors who grasp the intuitive realityof the 80/20 rule lack a proven model of professional practice thattransforms their understanding into action.

The Supernova Model is a client service, client acquisition, andpractice management model that drives an explosive...

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Overview

The 80/20 Rule is a fixture in American business—80 percentof the profit comes from 20 percent of the clients. For financialadvisors, the 80/20 Rule is an unassailable law of physics; deny itat your own risk. Yet many advisors who grasp the intuitive realityof the 80/20 rule lack a proven model of professional practice thattransforms their understanding into action.

The Supernova Model is a client service, client acquisition, andpractice management model that drives an explosive acceleration inrevenue and client satisfaction by capitalizing upon the 80/20Rule. First implemented by financial advisors at MerrillLynch—under the leadership of author Rob Knapp—it hasgrown increasingly popular within the financial services industry.MIT sent a team of graduate students to evaluate Supernova andcomplete a dissertation, while Harvard Business School prepared acase on it.

Filled with in-depth insights and expert advice, The SupernovaAdvisor skillfully outlines this proven model and reveals how itcan be used to create an exceptional experience for your clientswhile significantly growing your business. Chapter by chapter,you'll become familiar with each star of the Supernova modelincluding:

  • Segmentation
  • Organization
  • Planning
  • Acquisition
  • Leadership

Along the way, you'll also discover an innovative client contactsystem called 12/4/2.

To enhance your understanding of this comprehensive concept,each of the core chapters also features exercises that will helpyou step onto the Invisible Bridge that is now in front of you.

Written in a straightforward and accessible style, this book isan essential read for financial advisors and other professionalswho are seeking a smarter way to grow and a better way toserve.

100% of the author's proceeds for the sale of The SupernovaAdvisor will be used to fund scholarships for deserving studentswith financial need. These Knapp Scholars will learn the tenets ofservant leadership as they prepare for careers in business andfinancial service.

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Product Details

  • ISBN-13: 9780470249277
  • Publisher: Wiley
  • Publication date: 12/4/2007
  • Edition number: 1
  • Pages: 160
  • Sales rank: 186,925
  • Product dimensions: 6.36 (w) x 9.35 (h) x 0.74 (d)

Meet the Author

Rob Knapp is a former Managing Director for Merrill Lynch and the architect of Supernova, which he developed with a team of financial advisors and leaders at Merrill Lynch. His passion for coaching talented individuals to reach exceptional levels of performance has solidified his reputation throughout the financial services sector as a visionary and creative leader.

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Table of Contents

Foreword.

Acknowledgments.

Introduction: Stepping onto the Invisible Bridge: Your Journeytoward the Exceptional.

Chapter 1: The Trouble with Success: The Tyranny of the 80/20Rule.

Chapter 2: Contact: The Humble Foundation of the Ultimate ClientExperience.

Chapter 3: Segmentation: The Supernova Non-negotiable.

Chapter 4: Organization: Promises Made, Promises Kept.

Chapter 5: Planning: Inspired Action.

Chapter 6: Acquisition: Explosive Growth under Control.

Chapter 7: Leading the Practice: Leaders Developing Leaders.

Final Thoughts on Moving Forward.

About the Author.

Index.

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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted January 1, 2012

    Every advisor should read

    The best advice for any advisor looking to grow their business in a sustainable way. A total mindset change for many out there, but well worth the effort when implemented properly.

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  • Anonymous

    Posted July 30, 2009

    Not So Much

    Some good ideas, but it wasn't enough to keep Merrill Lynch (RIP) from collapsing into the arms of Bank of American in a tax payer funded extravaganza. I don't think I would want too much to do with a "game board," as the author suggests, when it comes to my investments.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted September 20, 2011

    No text was provided for this review.

  • Anonymous

    Posted July 26, 2011

    No text was provided for this review.

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