The Sustainable Enterprise Fieldbook: When it All Comes Together

The Sustainable Enterprise Fieldbook: When it All Comes Together

by Jeana Wirtenberg, David B. Lipsky, William G. Russell
     
 

View All Available Formats & Editions

Put together by an outstanding network of experts from business (Microsoft, Sony, Philips, and AIG), consultancies, and academia, this book aims to teach and guide leaders, managers, practitioners, students, and professors in every sector of society, and in every industry, in creating a successful and sustainable enterprise. By making the steps needed clear,…  See more details below

Overview

Put together by an outstanding network of experts from business (Microsoft, Sony, Philips, and AIG), consultancies, and academia, this book aims to teach and guide leaders, managers, practitioners, students, and professors in every sector of society, and in every industry, in creating a successful and sustainable enterprise. By making the steps needed clear, understandable, and simple to follow, the book naturally engages readers in their journey and encourages their participation in three key ways: by increasing their understanding and awareness of what sustainability means at a conceptual and practical, as well as a personal, level; by energizing and expanding people's commitment to building sustainable enterprises; and by providing readers with extensive tools and techniques so they can individually and collectively take actions that will improve the social, environmental, and economic performance of their organizations in both the short and long term.

Editorial Reviews

From the Publisher
“A very user-friendly and practical book on sustainability. It is well written and comprehensive, very clear, and concise in its explanations and applicable examples.” People & Strategy

"this book offers a compilation of excellent, practical resources for developing a sustainable enterprise." —Choice

Product Details

ISBN-13:
9780814412794
Publisher:
AMACOM
Publication date:
09/18/2008
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
3 MB

Read an Excerpt

Foreword

Georg Kell, Executive Head, UN Global Compact

Businesses are challenged as never before by the unrelenting and ever-increasing demands posed by the global economy and the marketplace to address the concerns of a wide range of critical stakeholders, including shareholders, customers, employees a and communities, both locally and around the world.

Technology and deregulation have unleashed an unprecedented expansion of business activities over the past quarter of a century. Many companies have gone global while governments have remained local. Businesses, large and small, are learning to integrate into a global marketplace that offers scale and efficiency gains.

New markets have been developed and much progress has been made in bringing hundreds of millions of people out of abject poverty. At the same time, poverty persists in many parts of the world, inequity has been on the rise, and the impact of human activities on the natural environment threatens our survival as a species.

We cannot predict the future, but the certainty of the major disruptive forces we are witnessing every day makes a compelling case for us to reexamine our fundamental values a shift our priorities, and shape a new strategic direction to create a more sustainable world.

How will we master this global transformation to a sustainable future? Where will leadership come from? Will we be able to extend the benefits of productivity gains to those who need them most while safeguarding our natural environment? Will openness as an economic and political idea prevail, or will we fall back into discriminatory behavior a building walls and creating enemies? Will we be able to provide stewardship that thrives on and cultivates the creativity of people and enterprises while safeguarding the common good? Are we willing — and are we capable enough — to change our patterns of consumption and lifestyles so that they meet our most basic human needs while considering those of future generations? Can we build incentive systems that reward and reinforce good environmental, social, and governance performance?

The stakes couldn’t be higher. Never before have we been so dependent on each other.

There is always hope that policy-makers will eventually provide leadership. But all too often they are concerned with territorial constituency building or the sheer desire to maintain a hold on power. Few policy-makers are able, or willing, to take on global perspectives or a long-term vision that goes beyond election cycles.

Business can hardly afford to wait for this to happen. The changing landscape has made it imperative that business help architect and execute the solution. The notion and practice of business responsibility and the search for practical solutions has evolved over the past two decades. Business increasingly understands that the search for sustainability is not just about avoiding costs; it is increasingly about creating business value and inventing models that deliver societal and market success.

Clearly, the role of business is undergoing a profound transformation. The most obvious is the need to manage risks in an interdependent world. As business has become global, it can no longer take refuge behind one home government. It needs to learn to deal simultaneously with different regulatory and societal realities. At the same time a the pursuit of global integration and the sophistication of dispersed supply chains has created new vulnerabilities — as have the scarcity of natural resources and the unfolding of climate change–related regulatory and lifestyle changes.

New business models that understand how to build markets for the one billion people that remain excluded, that thrive on energy efficiency and environmental stewardship a and that build societal goodwill and support are likely to be the winning models of the future. Such enterprises will not only succeed in their own right, they will also make an enormously important contribution to the future of humanity.

We are called to support and promote business efforts that embrace sustainability strategies as a modus operandi. Many small and large innovations and alterations are needed to bring about a change on the scale required to safeguard our future. Human creativity and the will to shape the future are our best hope. This Fieldbook opens the door for business leaders and managers to the most appropriate and practical pathway for themselves and their enterprises to forge a more sustainable future. It takes us on a thoughtful journey through the eyes of 29 passionate, experienced practitioners inspiring us all to step up to the plate, create a plan, and move forward with velocity, intention a and commitment. It provides the tools, cases, best practices, learnings, and understandings

— at once profound and practical — to equip and enable every manager and leader to play a role in the reinvention of the world.

Read More

Meet the Author

Jeana Wirtenberg, Ph.D. (Montville, NJ) is President of Jeana Wirtenberg & Associates, a consulting firm that focuses on sustainability issues.

William G. Russell (Leonia, NJ) is the Founder of SKN Worldwide-USA, a sustainability consulting company.

David Lipsky, Ph.D. (Highland Mills, NY) is a senior consultant with Conversant.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >