The Synergy Myth: And Other Ailments of Business Today

The Synergy Myth: And Other Ailments of Business Today

by Harold Geneen, Brent Bowers

Editorial Reviews

Publishers Weekly - Publisher's Weekly
Geenen ran the conglomerate ITT from 1959 until 1977, during which time he acquired about 300 companies and increased ITT's sales from $765 million to nearly $28 billion. He writes that in adding companies to the ITT portfolio, he was not interested in how a new company would complement ITT's other holdings, but rather focused on how well that new company operated on its own. It is his belief that owning companies in a number of business fields protects the parent company from downturns in a particular business segment. It is not surprising that he calls synergy "the most screwball buzzword of the past decade" and feels that the strategy is unlikely to yield big benefits to companies that make acquisitions based on it. Geneen spends the majority of the book outlining his philosophy toward business, which involves, among other things, bashing government red tape, antitrust laws and lawyers. He is a staunch proponent of entrepreneurship, which he feels can be exhibited by individuals who either start their own businesses or are willing to take risks within a larger company. Writing with Bowers, an editor with the New York Times, Geneen offers readers a hodgepodge of advice and insights on the business world.

Product Details

St. Martin's Press
Publication date:
Product dimensions:
6.36(w) x 9.54(h) x 0.93(d)

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