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Each year, approximately fifty million fans attend college football games, but ticket receipts are just the icing on the gridiron financial cake: Each weekend, tens of millions watch their favorite team on television, raking in billions of dollars from networks and advertisers. Once the Saturday afternoon pastime of amateur he-men, college football has blossomed into a mega-money industry; complete with its own multi-million-dollar coaches, freewheeling athletic directors, and too-big-to-fail Top Ten teams. Lost in the mullah muddle are expendable student athletes, academic programs, scholarships, and faculty. Investigative journalists Jeff Benedict and Armen Keteyian spent more than a year probing inside stories of NCAA football, including the good, bad, and the very ugly. Slush funds, paid test-takers, and victory dances.