The Taco Titan: The Glen Bell Story

The Taco Titan: The Glen Bell Story

by Debra Lee Baldwin
     
 

The race was on! Could Glen Bell develop his own chain of Mexican fast-food stands before the competition beat him to it? Both Taco-Tia and El Taco had a head start, and other restaurants were beginning to test the concept. In 1962, Mr. Bell founded Taco Bell with an investment of $4,000. No financial institution would loan him money, so he borrowed from friends and… See more details below

Overview

The race was on! Could Glen Bell develop his own chain of Mexican fast-food stands before the competition beat him to it? Both Taco-Tia and El Taco had a head start, and other restaurants were beginning to test the concept. In 1962, Mr. Bell founded Taco Bell with an investment of $4,000. No financial institution would loan him money, so he borrowed from friends and relatives. The author lays down the full account of the man behind Taco Bell, a company that today serves 50 million Mexican meals daily, operates in 16 countries, and is now nearly a 5-billion dollar chain.

Product Details

ISBN-13:
9781565302990
Publisher:
Summit Publishing Group - Legacy Books
Publication date:
03/28/1999
Pages:
247
Product dimensions:
6.28(w) x 9.32(h) x 0.98(d)

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