The Tao of Book Publicity: A Beginner's Guide to Book Promotion

by Paula Margulies

Overview

In The Tao of Book Publicity, publicist Paula Margulies outlines the basics of book promotion and explains how the business of publicizing a book works. Designed for beginning authors but also useful for those with some experience in book publishing, The Tao of Book Publicity provides information on the importance of writing a good book and the need for developing a platform, as well as how-to explanations for developing publicity material, including front and back cover text, press releases, Q&As, media and blog tour queries, and newsletter and media lists.

The Tao of Book Publicity also covers social media, book pricing and sales, book tours and media interviews, and author websites. In addition to explaining how book publicity works, this valuable handbook explores practical topics such as publicity costs, timing, and considerations when hiring a publicist.

Simple, straightforward, and informative, The Tao of Book Publicity includes expert advice on all aspects of book promotion and is a go-to reference guide for beginning and experienced authors alike.

Product Details

BN ID:	2940158364907
Publisher:	Paula Margulies
Publication date:	03/09/2016
Sold by:	Barnes & Noble
Format:	eBook
Pages:	156
File size:	333 KB

About the Author

Paula Margulies is the owner of Paula Margulies Communications, a public relations firm for authors and artists. She has received numerous awards for her essays and books, including her nonfiction handbook, The Tao of Book Publicity, her historical novel, Favorite Daughter, Part One, her debut novel, Coyote Heart, and her short story collection, Face Value:Collected Stories. She has been awarded artist residencies at Caldera, Red Cinder Artist Colony, the Vermont Studio Center, and Centrum. Margulies resides in San Diego, California. For more information, please visit paulamargulies.com.

Editorial Reviews

"I know a lot of writers, and nearly all of them have one thing in common--they love to write, but they hate marketing what they've written. Fear not, writers; Paula Margulies is here! With patience and a friendly, knowledgeable voice, she walks us through all the nitty-gritty of getting what we've written in front of other people. Paula reminds us that marketing and publicity can be easy, manageable,and even fun. Who knew? Buy this book, read this book, and then go sell the heck out of the book

Author Magazine editor-in-chief - William Kenower

"This is a MUST READ book for every author! The Tao of Book Publicity is filled with easy-to-implement, savvy, practical advice from an experienced industry insider. Paula Margulies breaks down the often-confusing landscape of book publicity with clarity, humor, and insight. Don't promote without reading it first!"

University of California, San Diego writing instructor - Marni Freedman

"Writing a great book is one thing. Selling a great book is another. Thankfully, The Tao of Book Publicity distills the many mystifying aspects of getting book-buying readers' attention into a single, go-to resource for every author, regardless of budget or path to publication."

Director, Southern California Writers Conference - Michael Steven Gregory

"Everything in this guide is spelled out clearly and sequentially, though, as the author points out, each chapter can be studied on its own. From the basics of good editing, to the power of using social media, Paula has covered all angles of book publicity. This is an excellent tool for all authors seeking advice on how to promote their written word."

Readers' Favorite - Emily-Jane Hills Orford