The Technology Leaders: How America's Most Profitable High-Tech Companies Innovate Their Way to Success / Edition 1

The Technology Leaders: How America's Most Profitable High-Tech Companies Innovate Their Way to Success / Edition 1

by Peter S. Cohan
     
 

ISBN-10: 0787910724

ISBN-13: 9780787910723

Pub. Date: 07/18/1997

Publisher: Wiley

After a decade of downsizing and restructuring, most American businesses have cut about all the costs they can. Managers are coming to realize that from now on long-term health will depAnd on growth achieved through competitive, rapid-fire product innovation and the successful market entry of those products. But many lack the expertise to put their organizations on

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Overview

After a decade of downsizing and restructuring, most American businesses have cut about all the costs they can. Managers are coming to realize that from now on long-term health will depAnd on growth achieved through competitive, rapid-fire product innovation and the successful market entry of those products. But many lack the expertise to put their organizations on that golden path to success.Fortunately, there are a number of companies that can point the way-companies that excel in innovation and realize remarkable growth and profits as a result. They are the technology leaders, and in this thoroughly researched work, author Peter Cohan shares their strategies for success and provides practical guidance to those in other industries who strive to build companies that can compete and win in today's high-growth markets.Drawing on more than fifteen years of consulting experience'and on in-depth interviews with top executives and analysts-Cohan takes an up-close look at twenty of America's leading high-tech companies. Using lively examples from such forward-thinking corporations as 3M, Microsoft, Merck, and Hewlett-Packard, he reveals how these giants 'innovate their way to success' through the fast-cycle introduction of products that captivate customers, penetrate markets, and generate capital and insight in ways that lead to ever-expanding levels of innovation and achievement.In no-nonsense language, Cohan explores the mental models that enable technology leaders to adapt to rapidly changing markets-assets that set these leaders above competitors. He outlines and explains a framework for success based on the four sources of advantage that drive their superior performance: entrepreneurial leadership, open technology, boundaryless product development, and disciplined resource allocation. He details new ways to structure and manage organizations, processes, and alliances so businesses can increase their levels of innovation and get competitive products to market

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Product Details

ISBN-13:
9780787910723
Publisher:
Wiley
Publication date:
07/18/1997
Series:
Business and Management Series
Edition description:
1 ED
Pages:
193
Product dimensions:
6.34(w) x 9.65(h) x 0.80(d)

Table of Contents

PrefaceThe Author
1. The Technology Leaders and Their Sources of Advantage:- The dynamics of technology-intesive industries- Implications of CEOs, chief technology officers, and others- Twenty technolgy leaders- Four sources of advantage that drive leaders' success- Linkage with return innovation
2. Entrepreneurial Leadership- Effective leadership- Winning culture- Topteam players- Decentralized decision making- Entrepreneurial incentives- CEO change agAnda
3. Open Technology I: Managing the Core- Indentify core technologies- Value core technologies- Focus on leverage-point technologies- Partner or acquire to close the capability gap- CEO change agAnda
4. Open Technology II: Syndicating the Noncore- Indentifying noncore technologies- Syndicating noncore technologies: Outplacing- Syndicating noncore technologies: Outsourcing- Managing external partnerships
5. Boundryless Product Dvelopment I: Running Fast Teams- Building cross-functional teams- Deploying project plans- Involving early adopters- Using prototypes- Product supply- CEO change AgAnda
6. Boundryless Product Development II: Creating Product Development- The value triangle- Understanding customer needs- Choosing product attributes- Managing technologies and other capabilities- Connecting the corners of the value triangle: An example from 3Com
7. Disciplined Resource Allocaton- Principles of betting on R&D- A method for managing the R&D portfolio- Capture portfolio learning- Construct portfolio grids- Develop phased project plans- Estimate cash flows- Build project decision trees- Calculate portfolio value- Manage resource allocation- Conclusion
8. The Innovation Scorecard- Return on Innovation- Leadership- Technology- Product development- Resource allocation- CEO change agAnda
9. Thoughts About the Future- General business landscape
ReferencesIndex

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