The Telephone Interviewer Handbook: How to Conduct Standardized Conversations / Edition 2

The Telephone Interviewer Handbook: How to Conduct Standardized Conversations / Edition 2

by Patricia A. Gwartney
     
 

ISBN-10: 0787986380

ISBN-13: 9780787986384

Pub. Date: 04/27/2007

Publisher: Wiley

"Survey organizations should make this handbook an integral part of their training of telephone interviewers. It covers in a clear and direct manner all aspects of the interviewing process and incorporates the latest knowledge about what makes effective interviewers in today’s challenging survey environment."
David R. Johnson, professor of

Overview

"Survey organizations should make this handbook an integral part of their training of telephone interviewers. It covers in a clear and direct manner all aspects of the interviewing process and incorporates the latest knowledge about what makes effective interviewers in today’s challenging survey environment."
David R. Johnson, professor of sociology, human development and family studies, and demography and former director of the Survey Research Center, Penn State University and the Bureau of Sociological Research, University of Nebraska-Lincoln

Product Details

ISBN-13:
9780787986384
Publisher:
Wiley
Publication date:
04/27/2007
Series:
Research Methods for the Social Sciences Series, #7
Edition description:
REV
Pages:
336
Product dimensions:
7.17(w) x 9.21(h) x 0.70(d)

Table of Contents

List of Exhibits and Figures.

Preface.

Acknowledgements.

About the Author.

1. Introduction.

2. Who Conducts Surveys?

3. Survey Professionalism.

4. What to Expect in Telephone Interviewer Training.

5. Calling.

6. Introducing the Standardized Interview.

7. Asking Questions in the Standardized Interview.

8. What to Expect in the Survey Workplace.

9. Concluding Comments.

Appendix A: Glossary.

Appendix B: Example Forms.

Notes.

Bibliography.

Index.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >