The Ten Demandments: Rules to Live by in the Age of the Demanding Customer

The Ten Demandments: Rules to Live by in the Age of the Demanding Customer

by P. Kelly Mooney, Laura Bergheim
     
 

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"To carry out a customer-centric strategy, every company needs a customer bible like The Ten Demandments to believe in and to execute against." —Guy Kawasaki, CEO, Garage Technology Ventures

The Ten Demandments presents an informed and interactive road map that takes readers directly to the hearts, minds, desires, and demands of the new

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Overview

"To carry out a customer-centric strategy, every company needs a customer bible like The Ten Demandments to believe in and to execute against." —Guy Kawasaki, CEO, Garage Technology Ventures

The Ten Demandments presents an informed and interactive road map that takes readers directly to the hearts, minds, desires, and demands of the new customer, whether it is the end consumer or a business-to-business relationship. Customer experience guru Kelly Mooney scrutinizes the total customer experience with strategic insights, anecdotes, and action plans.

Product Details

ISBN-13:
9780071427357
Publisher:
McGraw-Hill Companies, The
Publication date:
09/28/2003
Pages:
270
Product dimensions:
4.90(w) x 8.00(h) x 0.68(d)

Meet the Author

P. Kelly Mooney is a principal in Ten Worldwide and president and chief experience officer of its award-winning interactive marketing firm, Ten/Resource.

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