The Theory of Contests: Using Contests to Train, Encourage, and Build Stronger Direct Sales Teams

by Eric Ludwig

Overview

Contests are a great way to invest back into a direct sales downline and reward people that are working hard, but contests should be a powerful tool to build businesses. Contests should help, train, and encourage direct sales teams while generating energy and excitement. The problem with many contests in direct sales is that many people fail to conduct contests in a way that narrows a performance gap, appeal to team members, and include training opportunities.

The Theory of Contests will get people in direct sales to think about why and how contests are run rather than just laying out a one-size-fits-all plan. Knowing what makes a good contest is good, but knowing why it is a good contest is powerful and can change the trajectory direct sales businesses when performed frequently and smartly.

Product Details

BN ID:	2940152444674
Publisher:	Eric Ludwig
Publication date:	10/31/2015
Sold by:	Smashwords
Format:	eBook
File size:	101 KB

About the Author

Eric enlisted as a nuclear electrician in the Navy in 2001. He was accepted into an officer program and earned his degree in Manufacturing Engineering Technology from The University of Memphis and a commission as a Surface Warfare Officer. Eric completed three deployments between 2006 and 2010 while serving on the USS McInerney (FFG 8) and USS Gettysburg (CG 64).

Upon separation from the Navy, Eric partnered with his wife fulltime to build their direct sales business. Eric started a blog at directsalesnerd.com to provide tips and tricks for direct sellers who are interested in building a professional and successful direct sales business.

Eric lives in Buffalo, NY with his beautiful family. He's a diehard Buffalo Bills fan and enjoys fantasy football even if both loves bring weekly heartbreak during the football season.