The Third Waveby Alvin Toffler
The Third Wave makes startling sense of the violent changes now battering our world. Its sweeping synthesis casts fresh light on our new forms of marriage and family, on today's dramatic changes in business and economics. It explains the role of cults, the new definitions of work, play, love, and success. It points toward new forms of/i>
The Third Wave makes startling sense of the violent changes now battering our world. Its sweeping synthesis casts fresh light on our new forms of marriage and family, on today's dramatic changes in business and economics. It explains the role of cults, the new definitions of work, play, love, and success. It points toward new forms of twenty-first-century democracy.
- Random House Publishing Group
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- 4.17(w) x 6.89(h) x 1.24(d)
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Perhaps the reason that Alvin Toffler¿s classic book feels so relevant some 25 years after its initial publication is the fact that he wrote it in a time which, in retrospect, was not so different from our own: The world was trembling before the threat of terrorism embodied, in Toffler¿s age, by Iranian terrorists, and radical new technologies, in the form of powerful and increasingly affordable computers, were drastically altering business and society. But probably, the book resonates simply because he was right about almost everything. For that reason, we from getAbstract recommend this book as a basic requirement for any professional.
I decided to reread this book after 20 years to see how accurately it represented the experiences of the past 20 years. How nice a surprise I received when I found that the broad themes were beautifully portrayed against the background of the prior agricultural and industrial economies. This long term perspective made the articulation of the future vision clearer. Particularly impressive in retrospect is the description of a forecast for mass customized products. The customer 'will become so integrated into the production process that we find it . . . difficult to tell . . . who is the producer.' One might be reading about someone ordering a computer on the Dell Web site. Almost equally impressive is the appreciation of how electronic connections will establish horizontal connections. 'Even a partial shift towards the electronic office will be enough to trigger an eruption of social, psychological, and economic consequences.' 'It promises to restructure all human relationships and roles in the office as well.' Key insights related to: (1) Companies needing to take on full responsibility for the consequences of their actions on society and the environment; (2) Companies becoming much more important social institutions of change; (3) Information moving to the center of major decisions; (4) Government spreading its influence so that business and politics become inextricably entwined; and (5) Institutional ethics coming to more closely reflect social ethics. In fact, this is the first book I have located that sees the business organization as the critical institution in making ecological, moral, political, racial, sexual and social change, as well as the usual transactional ones. The fundamental vision of humanity as seeking a more appropriate civilization that is built around individual choice in coordinating social interests is a remarkably accurate description of the evolution of the free market democracies over the last 20 years. Realizing how hard it is to forecast anything, one comes away with a remarkable appreciation for Alvin Toffler's fundamental estimation of human potential. He took that understanding, tied technology to it, and found the answer quite well. After enjoying this remarkable book (for the first time or) again, I encourage you to consider how these same human characteristics will take us forward in the future. How can you facilitate this felicitous development? Make your actions and those you cooperate in serve everyone's best interests! Donald Mitchell, co-author of The Irresistible Growth Enterprise and The 2,000 Percent Solution
I read this when it came out in the early 80's and have watched the predicted trends actually happen. Now, I'm sending it as a gift to those who are lost in the Information Age. Still the best book around on the consequence of computer tech on society and individuals. Still Super after 20 years. John C. Harper