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The Tom Peters Phenomenon: Corporate Man to Corporate Skunk
     

The Tom Peters Phenomenon: Corporate Man to Corporate Skunk

by Stuart Crainer, Stuart Crainer
 

"The first biography of a management phenomenon, Tom Peters - guru, corporate messiah, author and fashion accessory - Corporate Man to Corporate Skunk uncovers the truth behind the hype, the reality behind the Peters mythology. Crainer traces the rise of a one-man industry from Vietnam, McKinsey and the Pentagon to a corporate Billy Graham."

"Stuart Crainer

Overview

"The first biography of a management phenomenon, Tom Peters - guru, corporate messiah, author and fashion accessory - Corporate Man to Corporate Skunk uncovers the truth behind the hype, the reality behind the Peters mythology. Crainer traces the rise of a one-man industry from Vietnam, McKinsey and the Pentagon to a corporate Billy Graham."

"Stuart Crainer gained unique access to Tom Peters, obtaining many hours of revealing interviews. He builds a complete picture by talking to Peters's former associates, his contemporaries, acolytes and opponents."

"Corporate Man to Corporate Skunk is a searching account of a management icon which simultaneously demystifies the whole guru industry and explains why managers continue to put such faith and dollars into a select few individuals."
—BOOK JACKET

Product Details

ISBN-13:
9781900961011
Publisher:
Wiley
Publication date:
03/28/2001
Pages:
252
Product dimensions:
6.18(w) x 9.37(h) x 1.14(d)

Meet the Author

Stuart Crainer is a management and business writer and commentator. His work appears frequently in the Financial Times, The Times and Management Today. He is the author of The Ultimate Business Library and editor of the Financial Times Handbook of Management.

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