The Topline Summary of Michael E. Gerber's The E-Myth Revisted: Why Most Small Businesses Don't Work and What to do About it

by Gareth F. Baines, Michael E. Gerber, Brevity Books (Compiler)

Overview

The Topline Summary in a Sentence is: Most new businesses fail because they have a fatal assumption: if you understand the technical work of a business, you understand a business that does that technical work.

In a nutshell, this phenomenal summary of the bestselling book dispels the myths about starting your own business.
The author extracts the key concepts from the book and points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. For example, the reason some small businesses may not work is that they are run by a "Technician", someone who knows how to do the technical work involved in a job, without much thought to two other, equally important roles described in the book, the "Entrepreneur" and the "Manager". These are not separate people, but distinct elements of our personalities. In other words, while we might be biased towards one, we all have all of them, and to successfully run a small business, they must all play a role.

Product Details

BN ID:	2940150711563
Publisher:	BB Publishing
Publication date:	09/09/2014
Series:	Topline Summaries , #6
Sold by:	Barnes & Noble
Format:	eBook
File size:	290 KB

About the Author

�What�s good, if brief, is twice as good.� � Baltasar Gracian

Don't you hate it when you've always wanted to read a book but never able to quite find the time?
Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all?

Fret not!

Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing� - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books.
In an age where personal time is more limited than ever, our core belief is that �being brief is best.� Whether in business or at home, BrevityBooks Publishing� will get you on the express road to success!