The Toyota Leaders: An Executive Guide

Overview

Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Leaders: An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies.

- Find out ...

See more details below
Hardcover
$15.84
BN.com price
(Save 20%)$19.95 List Price
Other sellers (Hardcover)
  • All (36) from $1.99   
  • New (16) from $3.87   
  • Used (20) from $1.99   
Sending request ...

Overview

Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Leaders: An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies.

- Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda.

- Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties.

- Discover why Toyota thinks giving back to Japan and the world is a smart idea.

- Learn how a national healthcare system is a good thing for business.

This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.

Read More Show Less

Editorial Reviews

From the Publisher
"Masaaki Sato's career as a business journalist enabled him to see firsthand much of the evolution..."-Maryanne Keller, leading auto industry analyst
Read More Show Less

Product Details

  • ISBN-13: 9781934287231
  • Publisher: Vertical, Incorporated
  • Publication date: 12/16/2008
  • Pages: 336
  • Product dimensions: 5.90 (w) x 8.60 (h) x 1.30 (d)

Meet the Author

Masaaki Sato simply has no peer when it comes to reporting on the Japanese auto industry, his prominence dating back to the 1980's when he was on the auto beat for Nikkei (the Japanese Wall Street Journal). Currently an executive at Nikkei Business Publications, he is the author of highly regarded histories including one on the early days of home video technology (i.e., VHS vs. Betamax) and that has been adapted to the big screen. His most recent book is The House of Toyota.
Read More Show Less

Table of Contents

Toyota and I - and David Halberstam 7

1 The Toyoda Precepts 19

2 What It Takes a Leader 29

3 A Founder's Dreams and Frustrations 41

4 Toyota Learned from Ford 51

5 The Toyota Production System 61

6 Conditional Reinstatement of the President 73

7 Toyoda Family Tragedy 83

8 Electing for Independent Development 93

9 The Standard for Japanese Cars 103

10 Toyota, Its Own Worst Enemy 115

11 Constructing the Motomachi Plant 127

12 Initiating Exports to the U.S. 137

13 People's Car or Mass-Market Car? 145

14 Protect Your Own Castle 157

15 The Corolla: Realizing the Dream of Toyota's Founder 167

16 Victors in the Industrial Reorganization Drama 177

17 Toyota's Cornerstone: Labor-Management Cooperation 189

18 Waving the Presidential Flag 201

19 Virtue out of Vice 213

20 The Global Compact Car Wars 225

21 The Decisive Tie-Up Negotiations with Ford and GM 237

22 The Vicissitudes of an International Corporation 249

23 Crisis at Toyota 263

24 Okuda's Reform 277

25 The Man Behind Lexus 289

26 The Toyota Prius: Another Trump Card 297

27 Preparing to Become World-Best 307

28 Reaching for the Throne: Multidimensional Strategy 317

The Wounded Forerunner 325

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)