The Trademark Guide: The Friendly Handbook for Protecting & Profiting from Trademarks

Overview


Written in an easy-to-understand style, this comprehensive guide on trademarks covers what can and cannot be protected, duration and scope of protection, notice and registration and more. Completely updated to reflect recent court decisions and changes in the law, this edition features a new Internet trademark resources list, and expanded information on trademarks in cyberspace.
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Overview


Written in an easy-to-understand style, this comprehensive guide on trademarks covers what can and cannot be protected, duration and scope of protection, notice and registration and more. Completely updated to reflect recent court decisions and changes in the law, this edition features a new Internet trademark resources list, and expanded information on trademarks in cyberspace.
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Editorial Reviews

Library Journal
When it comes to selecting or using a trademark, ignorance is not bliss. Fortunately, intellectual property law attorney Wilson offers a refreshingly well-written and candid introduction to trademark protection. While discouraging nonspecialists from trying to register a trademark, she spells out reasons why the Patent & Trademark Office (PTO) rejects applications, provides tips for creating trademarks, and lists pitfalls to watch out for when using or licensing a trademark. Wilson's chapter on finding, evaluating, and working with an attorney provides excellent guidelines for anyone in need of legal services (also including eight warning signs of a bad lawyer and what to do about them). This practical guidebook covers the relationship between Internet domain names and trademarks, the effect of current changes in the law, a glossary of legal terms, phone numbers, and web addresses, as well as representative letters and forms. It is a solid choice for libraries serving anyone who might want to choose or use a trademark.Johanna Johnson, Dallas P.L.
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Product Details

  • ISBN-13: 9781581153903
  • Publisher: Skyhorse Publishing
  • Publication date: 8/26/2008
  • Edition description: REV
  • Edition number: 2
  • Pages: 256
  • Sales rank: 1,442,157
  • Product dimensions: 6.00 (w) x 9.00 (h) x 6.00 (d)

Meet the Author

Lee Wilson is a Nashville writer and lawyer. In private practice since 1984, she writes on intellectual-property law topics for a variety of publications, has served on the boards of several arts organizations, and is a frequent speaker to arts and academic groups. She is the author of six books on intellectual-property law, all published by Allworth Press.

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Table of Contents

Introduction
1 Understanding Trademarks 1
2 Trademark Infringement 101 7
3 Trademark Clearance 25
4 Trademark Selection 41
5 Trademark Protection 59
6 Trademark Lawyers 77
7 Use It Correctly or Lose It 99
8 Other People's Trademarks 115
9 Trademarks in Cyberspace 125
App. A Trademark Cease and Desist Letter 133
App. B Trademark Search Opinion Letter 135
App. C Trademark Search Opinion Letter (Second Search) 138
App. D Directory of State Trademark Agencies 141
App. E "Basic Facts About Trademarks," from the U.S. Patent and Trademark Office 146
Glossary 179
Index 195
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