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Publishers Weekly
Alsop, a columnist for the Wall Street Journal, explores the emergence of the 80 million strong millennial generation into the workplace and the resulting ramifications in this insightful and in-depth look at Generation Y. Born between 1980 and 2001, "millennials" are a new breed of student, worker and global citizen, with distinctly different-often paradoxical-values and motivations. Millennials have a high sense of entitlement but are also philanthropic and community-minded; they set a high premium on career success but are incorrigible job-hoppers and rarely exhibit loyalty to any particular place of employment; their commitment is to self-determination and to garnering as many skills as possible before moving on in pursuit of their "dream job." Based on data collected from interviews with student recruiters, particularly in management consulting, and at accounting and investment banking firms, Alsop explains how companies can take the lead in understanding and reaching out to Generation Y and what organizations can expect in their new hires. This well-crafted book will help companies adapt to meet the desires and demands of the millennial generation and retain the best talent. (Oct.)
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Praise for The Trophy Kids Grow Up
"Ron Alsop provides the definitive guide to attracting talent—with this most in-depth, balanced, and clearly articulated description of the generation now choosing where to write their next personal success story."
—Robert J. Dolan, dean, Stephen M. Ross School of Business, University of Michigan
"In The Trophy Kids Grow Up, Ron Alsop has done his homework to understand what makes this remarkably talented generation tick. This thorough and ...