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The True Picture in the PR Age: A Casebook for Journalists
     

The True Picture in the PR Age: A Casebook for Journalists

by Thomas B. Littlewood
 
The growth of the public relations industry means that journalists do their jobs in a different environment and under far different conditions than before. Organizations and individuals in the news are now likely to be represented by professional managers of the news. The purpose of this text is to provide students with the means to think critically about the sources

Overview

The growth of the public relations industry means that journalists do their jobs in a different environment and under far different conditions than before. Organizations and individuals in the news are now likely to be represented by professional managers of the news. The purpose of this text is to provide students with the means to think critically about the sources they use to gather news; to analyze the self-interests news sources have in the dissemination of a story; and to ask the questions necessary to understand the "true picture" of what the news means.
A Burnham Publishers book

Product Details

ISBN-13:
9780830415847
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
01/28/2002
Pages:
218
Product dimensions:
5.42(w) x 8.58(h) x 0.61(d)

Related Subjects

Meet the Author

Thomas B. Littlewood was a journalist for 20 years and was professor of journalism at the University of Illinois, Urbana.

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