The Twilight of Corporate Strategy: A Comparative Ethical Critique

Overview


Nietzsche argued that ideas should be placed in the twilight between the daylight of continued usage and the darkness of irrelevance for humans. This volume distinguishes itself from other books on strategic management in that it explores the corporate strategy concept in an ethical twilight. Gilbert argues that the corporate strategy concept provides hope that the corporation can be interpreted as a context in which humans can flourish, even as the dominant use of that concept...
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Overview


Nietzsche argued that ideas should be placed in the twilight between the daylight of continued usage and the darkness of irrelevance for humans. This volume distinguishes itself from other books on strategic management in that it explores the corporate strategy concept in an ethical twilight. Gilbert argues that the corporate strategy concept provides hope that the corporation can be interpreted as a context in which humans can flourish, even as the dominant use of that concept denies such hope.
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Editorial Reviews

From the Publisher

"A rich and interesting work....the writing is clear and enlivened by a variety of literary devices."--Times Higher Education Supplement

"The five chapters are rich with metaphors that probe into the conventional wisdom which most accept as standard....This unique volume is recommended for upper-division undergraduate and graduate business students as well as practicing business executives."--Choice

"Daniel Gilbert's book points us in a direction that is worth studying. His notion of management responsibility is one of creating a "conducive context" in which people are central to organizational direction. This idea has promise for reopening a discussion of organizational purpose and direction that the field's founders--Andrews, Ansoff, Barnard, and Selznick, among others--knew was central to the study of one of humankind's most successful institutions, the modern corporation."--Academy of Management Review

"The book is well written and documented to attract scholarly attention."--Strategic Management Journal

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Product Details

Table of Contents

1 Strategic Management Research, Nietzsche, and a Different Question 3
A Different Question 4
Nietzsche, Twilight and Strategic Management Research 6
Purpose and the Hopeful Promise of Corporate Strategy 14
Strategic Management Research Beyond Mankind 17
One Premise, Two Genres, and a Comparative Showdown 18
Summary and Implications 23
2 Research, Stories, and Strategic Management Research 29
The Line of Argument 31
Humanism and Pragmatist Research 32
Research Hurdles and Research Opportunities 36
Creating Research Stories 43
A Justification for This Book 50
Conclusion 53
3 A Genre About Strategy Through Process 55
Why Have a Strategy? 57
A Justification for My Group of Twelve 68
If a Strategy Is So Important, How Does a Firm Acquire One? 74
Strategy Through Process and the Problem of Strategic
Management 82
A Justification for Strategy Through Process 96
A Closing Self-Critical Comment 116
4 A Genre About Persons, Strategy, and Justice 118
Autonomy, Persons, and Justice 119
Four Short Stories About Autonomy 125
Persons and Purposes 131
Persons, Projects, and Enduring Relationships 134
Persons, Projects, Contracts, and Self-Constraint 139
The Concept of Strategy According to Strategy & Justice 144
Conclusion 145
5 Twilight for Strategy Through Process 147
Terms of Comparison in Twilight 149
A Comparative Critique About the Human Decision
Assumption 151
A Comparative Critique About the Interrelationship
Assumption 155
A Comparative Critique About the Advantage
Assumption 159
Double Entendre for Strategy Through Process 164
Epilogue: Toward Dawn for Strategy, Management, and the Humanities 166
An Interpretive Venture Toward Dawn 167
Reprise on Strategy & Justice as a Humanist
Commentary 168
Strategy & Justice and the Concept of Convention 169
Conventions, Autonomy, and Purposeful Action 171
Strategy Through Convention 176
The Twilight of Other Management Concepts 180
A Closing Comment 181
Notes 183
Index 239
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