The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques That Really Work

Overview

Effective, affordable, low-risk online marketing techniques for small business owners Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. ...

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Overview

Effective, affordable, low-risk online marketing techniques for small business owners Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.

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Product Details

  • ISBN-13: 9780471718703
  • Publisher: Wiley
  • Publication date: 6/28/2005
  • Edition number: 1
  • Pages: 320
  • Product dimensions: 5.98 (w) x 8.96 (h) x 0.91 (d)

Meet the Author

TOM ANTION is a business consultant and public speaker who helps small businesses thrive online. He is the publisher of Great Speaking, an online magazine on public speaking with 92,000 subscribers in more than eighty countries, and also operates the Great Internet Marketing Retreat Center in Virginia Beach, Virginia.

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Table of Contents

1 How to create a small business Website that kicks 1
2 The Website sales process 86
3 Mechanics of Website sales 121
4 How to create and distribute a kickbutt electronic magazine 155
5 Product development 206
6 International Website 249
7 Cool Internet stuff 254
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See All Sort by: Showing 1 – 20 of 28 Customer Reviews
  • Posted January 4, 2010

    Good primer for internet marketing

    While I'm comfortable with internet basics, I'll admit I'm a complete newbie when it comes to all that entails doing business on-line. I like Tom Antion's communication style - get's to the point, doesn't use a lot of technical jargon, provides solid examples, and is honest enough to admit how challenging presenting this kind of information is because the landscaping is constantly changing. Great read for the novice, good for those looking for a refresher course, but possibly a bit too basic for those more advanced in their knowledge of the internet.

    The one bit of advice I'd offer, this is not a book you read, it's a book you study.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 27, 2005

    This is the best!

    Having worked with hundreds of authors, speakers, consultants and industry experts as an event promoter with the best selling Wake Up...Live the Life You Love book series, I would put Tom Antion among the world's top speakers, trainers and consultants in the field of internet marketing. Not only is he very knowledgeable about the practical aspects of the highly profitable internet marketing industry, he is a very effective communicator of this valuable information through this extremely powerful book.

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  • Anonymous

    Posted August 15, 2005

    Powerful Resource for Internet Businesses

    If you're looking to jump start your online business or if you're just a newbie starting out on the internet you'll be glad you found this book. It's a one stop resource center for everything you need to know about how to get a business up and running on the web. For those of you already doing business in cyberspace this book will serve as a coach and guide to improve your sales and increase the return on your marketing dollars. There are startegies, tactics and numerous tips to maximize your internet presence & bottom line results. If you only implement a handful of the 100's of tips you'll find in this book you'll be way ahead of 95% of everyone else on the web!

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  • Anonymous

    Posted September 12, 2005

    Holy Cow, Techniques that really work....delivers on its promise

    I have been struggling trying to figure out how to really use my web site. I have had the site over a year and really nothing more then a nice online brochure. This book taught me the potential of what I have been missing out on. This book starts with the basics and then gets into detailed ways to increase business, which is what I am trying to do. I have bought other books that were wrote for programmers, and I could not understand what they were talking about. This book is easy to read and understand. Very helpful. Small business owners who want to utilize a website to increase traffic and business, I suggest you buy this book.

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  • Anonymous

    Posted June 17, 2005

    A must read for anyone who wants to make money online!

    I've got a web development firm and I've been following Tom Antion's advice for several years and it works. My business has increased over 5 times what it used to be and my clients make money because of what I learned from Tom. I'm not just the 'electronic artist' that Tom talks about in the book. I help my clients create simple and easy to navigate websites that make money. The 'artists' just make pretty sites with no traffic and no sales. This new book will be right at my workstation from now on.

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  • Anonymous

    Posted June 30, 2005

    It's all in one place!

    This handy resource is invaluable to me as I build my Internet business. It always has exactly what I need to complete my next steps and keeps me hopping with its treasury of unique and practical ideas. This book and Tom Antion are worth their weight in gold!

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  • Anonymous

    Posted June 17, 2005

    This is the new bible for internet marketing

    It is a clear, concise and step by step guide to developing and growing a successful internet marketing business. Tom Antion is one the formost experts in internet marketing and he shares all of his secrets. A must have reference book for your library!!

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  • Anonymous

    Posted June 25, 2005

    Shortcuts through Entrepreneurial Cyberspace

    In this book Tom takes you by the hand and guides you to do what he has done. This is not theory but real life, practical, easy ways to succeed as a cyberspace entrepreneur. Tom's guidance in this book is worth it weight in gold.

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  • Anonymous

    Posted June 14, 2005

    Tom Antion's book was the answer to my prayers!!

    Many of us who are small businesses owners and self employed create our work out of a desire to share our passion with the world. It's a creative process, and like many artists - it's easy to overlook the necessary marketing that it takes to grow and sustain our business. Even though we have products and information to drastically improve people's lives, what good is it if we can't reach people to tell them what is available? ENTER TOM ANTION!!!!!!!!!!! Tom's Ultimate Guide to Electronic Marketing is the absolute best way for anyone - even the computer/internet challenged - to bring their products and information out to the masses. Tom's book and information was an answer to my prayers for my business. I am a nurse who has studied, practiced, and now teaches natural therapies for people to practice at home to improve their health and well being. I have over 25 years experience of helping people with this, and I have even witnessed what I call mini-miracles! I have wanted to find a way to share this information with as many people as I possibly can - within my limited budget, and my limited knowledge of computers. Tom's book and his information is making this possible for me to package all of my material and market it on the internet - in a simple and very supportive way. I believe in what he has to offer so much and in the power of his techniques - based on his experience, knowledge, awareness of the industry, and his own phenomenol success - that I have literally closed my practice to work with his program full time because I am certain that great success is to follow - given application of his tools and techniques. I am already seeing things take form that I thought I would never be able to do. I highly recommend this book and this information to anyone who is considering manifesting their passion and sharing it with the world through electronic and internet marketing !! Marilee Tolen RN

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  • Anonymous

    Posted June 21, 2005

    Tom Antion is the Real Deal

    Tom teaches you how to do it the right way. I thought I knew what I was doing before I met Tom Antion. I am a top ten best selling author, speaker and teacher and I have paid thousands of dollars to 'Internet Marketing Gurus', there are plenty of them around. Through Tom's book and Tom himself is where I really learn how to market my own material on the Internet. And for much less money. If you are only going to buy one book, Buy this one. If you are going to buy many books and take a few seminars, Buy this book first so you can protect yourself from the 'Gurus' who don't really know. Don't get caught taking sky diving lessons from someone who has never gone up in an airplane. Tom Antion is the Real Deal. Fred Miller, author of the Top Ten Best Selling 'How To Calm Down' and 'Yoga for Common Aches and Pains'.

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  • Anonymous

    Posted June 14, 2005

    Too Much Information? Get the Only Book You'll Need to Become a Successful Internet Marketer!

    I'm a pilot and budding internet entrpreneur so I don't have time to learn all that stuff about HTML and the like. Tom Antion has absolutely captured the essence of marketing in cyberspace for us non-propeller heads (don't know bytes from bites)! This book is jam-packed with nuggets of information. It is the equivalent of a PhD in not only electronic marketing but also marketing techniques and strategies that will work anywhere. Save yourself a lot of time and money with all the other online marketing courses--start with The Ultimate Guide to Electronic Marketing for Small Business!

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  • Anonymous

    Posted June 14, 2005

    The Enlightenment of Internet Marketing

    Tom Antion¿s book, The Ultimate Guide to Electronic Marketing for Small Business, is the most comprehensive, yet detailed attempt to simplify the often complicated world of Online marketing. The author gently guides the not-so-savvy computer user through the maze of often secretive strategies for promoting small business electronically, simplifying the steps needed for what has traditionally been the most challenging part¿-implementation! Just the section on automating electronic communication, for example, was worth a hundred times the cost of the book for me. I now have a system in place that takes a fraction of the time and energy than before to promote my small business, freeing me up to perform other important tasks. Since Antion is not a ¿computer geek¿ himself, his vernacular is easily understood by the ¿common man' making the difficult easy to do. Excellent read. Highly recommended.

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  • Anonymous

    Posted June 14, 2005

    What's in It for Me? Everything I Need to Make My Internet Business a Top Performer

    Seldom does a person find exactly what one needs in one book. But this book has hit the nail on the head and driven it home, solid and secure. It's clear, it's simple, it's direct and it's packed full of what any internet marketer needs to make money fast from your website. Just one of Tom's smart tips turned my business around overnight and was worth a hundred times the money spent on the book. I rank this as the Best Book on Internet Marketing. (I've read them all, and I say this as a marketing coach for top producing marketers.)

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  • Anonymous

    Posted June 14, 2005

    Concise, readable, a blueprint

    The author lays out step by step what you need to do to use the Internet for your business. This book is straightforward, easy to read, and written so that anyone can be a better electronic marketer. If you want to know what to do first, buy this book first! Then do everything Tom says!

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  • Anonymous

    Posted June 14, 2005

    A Real Actual Authentic Get Rich Book

    Antion learned through trial and error how to drive people to his websites and open their wallets! He CLEARLY passes this information on in an easy to follow format.

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  • Anonymous

    Posted June 14, 2005

    The only Electronic Marketing Guide you'll need

    The Utlimate Guide to Electronic Marketing deserves it's name. The step-by-step guidebook takes you through designing Web sites that sell, using teleseminars to augment sales, researching keywords, using Google ads optimally, and writing copy that is compelling. It is ideally suited for small businesses who can't afford large staffs to handle the complexities of e-commerce. The book has saved me tens of thousands of dollars already by teaching me how to do my own Web design and Internet sales. I found that Tom knew far more (and now I do)of what works than my previous cast of Web designers did. The most exciting part is that he writes with such clarity that even Internet challenged people like me can 'get it.' The book is a treasure trove.

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  • Anonymous

    Posted June 15, 2005

    Great Book!

    We¿ve been in business for a long time in a traditional fashion and done quite well. Quite frankly though I don¿t know where we¿d be if it weren¿t for our Internet leads. We are in the highly competitive sales training field and from what we learned in Tom Antion¿s book we are now able to duke it out with sales training companies much bigger than ours. Do even 25% of what¿s in this book and I¿m sure your company will profit handsomely. Will Brooks Marketing Manager The Brooks Group

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  • Anonymous

    Posted June 15, 2005

    Cutting edge and progressive!

    ¿The information presented in Tom Antion's book is cutting edge progressive up-to-date material that would greatly benefit most any person interested in succeeding in their own business venture.¿

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  • Anonymous

    Posted June 19, 2005

    It's got everything!

    This is a true nuts and bolts book for anyone. Antion gives you everything you need to get your Internet marketing in high gear in no time. He has done it all himself, and tells you how to do it all in small, understandable steps. And lots of them. Anyone with common sense can follow his details; you needn't be a geek. Thus you can do this at little cost if you are willing to put in the time. No matter what your product or service, this book will give you a significant boost up the success ladder.

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  • Anonymous

    Posted June 14, 2005

    Incredible Value for the Money

    I have read and re-read this book. It is packed with guidelines, ideas and facts. Most important of all, it is based on real world experience. The tips have bailed my bacon out of the fire more times than I can count. It is one of the cornerstone books in my personal library since it reads easy and is also an EXCELLENT reference. Highly Recommended!!!

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See All Sort by: Showing 1 – 20 of 28 Customer Reviews

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