The Ultimate Guide To Mobile Marketingby Daniel Thomas
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Mobile marketing allows you to reach your customers at any time of the day or night wherever they are. It can help you expand your customer base by allowing you to reach more people for a fraction of what it would cost you using traditional advertising. It gives you the tools to build lasting relationships with your customers and convert them from one time customer into raving fans who purchase from you over and over again.
What is mobile marketing? Simply put, Mobile marketing involves communication with customers via some kind of cellular or mobile device. The purpose of these messages can be to inform customers, to invite them to an audience bases participation campaign or to allow them to visit a mobile website. In other words it is promotional activity designed for delivery to cellular phones, smart phones and other hand held devices. Why should you care about mobile marketing and how can it benefit your business? Let's look at some mobile facts...
� 5.9 billion mobile subscribers
� Many mobile web users are mobile only
� About 30% of US mobile users have a smart phone in 2010
� Smart phones will grow by about one third to 43% of mobile users by 2015
� SMS messages is expected to overtake person to person SMS by 2016
� Mobile ad spend is increasing
� Mobile searches are increasing with Mobile searches being 1 in 7
� 71 percent of users do mobile search in response to ads.
These statistics make it crystal clear that you cannot allow your business to be left out of the mobile marketing revolution. How do you get the necessary knowledge about mobile marketing to help you make an informed decision on the type of program that will be right for your business?
This eBook will show you everything you need to know about mobile marketing. Here is what you will learn:
� What is mobile marketing? What does it entails, current trends and statistics and a general overview of the market. Reasons why your business will benefit from mobile marketing.
� A timeline of recent mobile technology, to include smart phones, tablet PCs and everything in between.
� Explain why traditional .coms aren�t compatible with mobile screen resolutions, space demands, memory.
� Optimizing your mobile site for the search engines.
� Mobile marketing and social media and the Opportunities for list building, lead generation and even direct sales.
� Mobile advertising an overview on Apps, how and where to create them, what they do, what they cost, the total potential pay-off.
� Mobile focused analytics. Options for collecting and analyzing the data and what to do with it.
� The top 10 advantages directly associated with mobile marketing.
� The future of mobile technology.
- Daniel Thomas
- Publication date:
- Sold by:
- Barnes & Noble
- NOOK Book
- File size:
- 157 KB
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