The Ultimate Marketing Toolkit: Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.

The Ultimate Marketing Toolkit: Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.

by Paula Peters
     
 

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From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows… See more details below

Overview

From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:

  • Blogs and blogging
  • Pay-per-click advertising
  • Search engine optimization
  • E-mail offers
  • E-newsletters
Filled with samples and resource lists, this book is the only book a marketing professional will ever need.

Product Details

ISBN-13:
9781440514111
Publisher:
F+W Media
Publication date:
06/18/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
240
File size:
1 MB

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