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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategy

Overview

Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

Too many managers jump at every new trend, but don't stick with any of them. ...
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Overview

Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

Too many managers jump at every new trend, but don't stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline.

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area.

Holmes offers proven strategies for:
• Management: Teach your people how to work smarter, not harder
• Marketing: Get more bang from your Web site, advertising, trade shows, and public relations
• Sales: Perfect every sales interaction by working on sales, not just in sales
The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!
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Editorial Reviews

A. Harrison Barnes
This is by far the best sales book I have ever read, and I have read hundreds. (A. Harrison Barnes, CEO, Juriscape)
Booklist
A holistic sales and marketing campaign that works.
Brian Tracy
Chet Holmes is one of the greatest teachers of marketing, sales, and business success in the world today. (Brian Tracy, author of The Way to Wealth)
Entrepreneur
Far more than just another sales book.
Jay Conrad Levinson
A classic. (Jay Conrad Levinson, author of Guerrilla Marketing)
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Product Details

  • ISBN-13: 9781433208799
  • Publisher: Blackstone Audio, Inc.
  • Publication date: 8/28/2007
  • Format: Cassette
  • Edition description: Unabridged, 7 Cassettes, 9.5 Hrs.
  • Pages: 6
  • Product dimensions: 6.60 (w) x 9.30 (h) x 1.30 (d)

Meet the Author

Chet Holmes is an acclaimed corporate trainer, strategic mastermind, business growth expert, and lecturer. His nearly one thousand clients have included major companies like Pacific Bell, NBC, Citibank, Warner Bros., GNC, Wells Fargo, Estée Lauder, Merrill Lynch, and W. R. Grace, as well as small businesses of every kind. Holmes has also designed hundreds of advertising campaigns and sales systems for hundreds of industries.
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Table of Contents


Acknowledgments     ix
A Note to the Reader     xiii
Foreword: When Words Are Never Enough     xv
Preface     xvii
Introduction     1
Time Management Secrets of Billionaires: How to Maximize Your Productivity and Help Your People Do the Same     7
Instituting Higher Standards and Regular Training: Preprogram Your Organization to Run Like a Finely Tuned Machine     21
Executing Effective Meetings: How to Work Together to Improve Every Aspect of Your Company Using Workshop Training     38
Becoming a Brilliant Strategist: How to Get Up to Nine Times More Impact from Every Move You Make     58
Hiring Superstars: How to Accelerate Your Growth by Using High-Octane Talent at Every Level     78
The High Art of Getting the Best Buyers: The Fastest, Least Expensive Way to Dramatically Increase Sales     102
The Seven Musts of Marketing: Turbocharge Every Aspect of Your Primary Marketing Efforts     117
The Eyes Have It: Attract and Close More Buyers by Using More Compelling Visuals, Plus, the Biggest Mistakes Everyone Makes When Presenting     154
The Nitty-Gritty of Getting the Best Buyers: Step-by-Step, Day-by-Day Tactics to Land Your Dream Clients     171
Sales Skills: The Deeper You Go, the More You Will Sell     192
Follow-up and Client Bonding Skills: How to Keep Clients Foreverand Dramatically Increase Your Profits     209
All Systems Go: Setting Goals, Measuring Effectiveness, and Activating Your Master Plan     226
Notes     246
Index     247
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