The Ultimate Small Business Guide: A Resource for Startups and Growing Businesses

Overview


In the United States, over 1.7 million startups were registered in 2001. The dream of owning, launching, and managing your own business is alive and well. With so many details to address and challenges and obstacles to overcome, where can entrepreneurs turn to find solid, authoritative, and up-to-date information? The Entrepreneur's Bible is one-stop shopping for anyone thinking of taking the entrepreneurial plunge or looking to grow an already established business. Expanding upon the dynamic database developed ...
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Overview


In the United States, over 1.7 million startups were registered in 2001. The dream of owning, launching, and managing your own business is alive and well. With so many details to address and challenges and obstacles to overcome, where can entrepreneurs turn to find solid, authoritative, and up-to-date information? The Entrepreneur's Bible is one-stop shopping for anyone thinking of taking the entrepreneurial plunge or looking to grow an already established business. Expanding upon the dynamic database developed for Business: The Ultimate Resource, The Entrepreneur's Bible includes a wealth of insightful tools and information, and success stories and interviews from entrepreneurs who have experienced the joys and frustrations of business ownership firsthand. Covering all aspects of business creation and growth-from planning to launching to managing to growing-The Entrepreneur's Bible will be an essential resource for business owners, whether you're a company of 1 or 1000.
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Product Details

  • ISBN-13: 9780738209135
  • Publisher: Basic Books
  • Publication date: 1/6/2004
  • Series: Ultimate Business Library
  • Edition number: 1
  • Pages: 512
  • Sales rank: 680,215
  • Product dimensions: 6.11 (w) x 9.06 (h) x 1.39 (d)

Table of Contents

A Note to the user
Planning
Refining and Protecting Your Idea
Setting Up or Acquiring a Business
Finding Premises
Figuring It Out
Marketing Your Idea
Working with Customers
Communicating with Your Customers
Growing Your Business
Working Online
Selling Online
Managing Yourself and Others
Dignified Retreats
Directory
Index
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