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The Ultimate Small Business Marketing Directory: 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof
     

The Ultimate Small Business Marketing Directory: 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof

by James Stephenson
 

The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and

Overview

The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and time-tested, to market their businesses, products and services.

In addition to chapters on research, planning, competition, customer service, advertising, direct marketing, networking, Web sites and many other topics, Stephenson's meaty volume provides hundreds of handy online resources, checklists and sample forms. And it's written in a straightforward, jargon-free style that's easy to understand and put into practice.

Product Details

ISBN-13:
9781932156102
Publisher:
Entrepreneur Press
Publication date:
12/01/2003
Pages:
288
Product dimensions:
8.40(w) x 10.80(h) x 1.20(d)

Meet the Author

James Stephenson has fifteen years of small-business, marketing and sales experience, is author of Entrepreneur's Ultimate Start-Up Directory and operates Stephenson & Stephenson, a consulting firm providing small-business owners with creative, results-based marketing solutions.

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