The United States and the Challenge of Public Diplomacy

The United States and the Challenge of Public Diplomacy

by James Thomas Snyder
     
 

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The attacks of September 11th established a new era of US foreign policy—one marked by a profound focus on public diplomacy. With tremendous resources poured into diplomatic efforts to curry favor with foreign audiences, the efficacy of these efforts are subjected to continual debate in the American political arena. But some of the most crucial players in the

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Overview

The attacks of September 11th established a new era of US foreign policy—one marked by a profound focus on public diplomacy. With tremendous resources poured into diplomatic efforts to curry favor with foreign audiences, the efficacy of these efforts are subjected to continual debate in the American political arena. But some of the most crucial players in the discipline—public diplomats themselves—have been missing from this discussion. Applying his personal experience in NATO's Public Diplomacy Division, James Thomas Snyder examines the difficulty of communicating in adversarial environments, military public diplomacy in Iraq and Afghanistan, the complexity of multi-linguistic communications, and the importance of directing American cultural power in the national interest. The book also critically examines presidential rhetoric, new communications technologies such social media and virtual worlds, and the role of non-governmental organizations that engage in private diplomacy. Finally, the book looks closely at American political culture itself to provide perspective for the nation's image abroad.

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Product Details

ISBN-13:
9780230390706
Publisher:
Palgrave Macmillan
Publication date:
10/24/2013
Series:
Palgrave Macmillan Series in Global Public Diplomacy Series
Pages:
244
Product dimensions:
5.70(w) x 8.60(h) x 0.80(d)

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