The Unofficial Guide to Marketing Your Business Online

The Unofficial Guide to Marketing Your Business Online

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by Jason R. Rich, Jason R. Rich
     
 
In this companion to his Wall Street Journal bestseller The Unofficial Guide to Starting a Business Online, Jason Rich offers both traditional and online business owners an array of powerful online advertising and marketing techniques--along with suggestions for using the Internet to enhance public relations. The book includes interviews with other

Overview

In this companion to his Wall Street Journal bestseller The Unofficial Guide to Starting a Business Online, Jason Rich offers both traditional and online business owners an array of powerful online advertising and marketing techniques--along with suggestions for using the Internet to enhance public relations. The book includes interviews with other online marketing and advertising experts and shows you how to:

  • Use the Web as a powerful advertising and marketing tool
  • Promote a traditional business online
  • Write effective online newsletters and press releases
  • Avoid the common mistakes of online advertising
  • Use traditional advertising and marketing techniques to get people online
  • Create a realistic budget for online-based promotions

Product Details

ISBN-13:
9780764562686
Publisher:
Wiley
Publication date:
12/01/2000
Series:
Unofficial Guides Series, #117
Edition description:
1 ED
Pages:
278
Product dimensions:
5.20(w) x 8.18(h) x 0.71(d)

Meet the Author

About the Author Jason R. Rich (jr7777@aol.com; www.jasonrich.com), 33, is a freelance writer, author, and newspaper and magazine columnist. Jason has written a number of books on business-related issues, including The Unofficial Guide to Starting a Business Online (IDG Books, 2000) and The Unofficial Guide to Earning What You Deserve (IDG Books, 1999); Job Hunting for the Utterly Confused (McGraw-Hill, 1998); Great Resumes (Learning Express, 2000); and First Job, Great Job: America's Hottest Business Leaders Share Their Secrets (Macmillan, 1996/iUniverse, 2000). For the Sunday Boston Herald newspaper, Jason writes a weekly column covering all aspects of the job search process. He also contributes career-related feature articles to National Business Employment Weekly, the Wall Street Journal's Managing Your Career, and other national publications. Jason is the president of Teen Talk Communications and Teen Talk Management, Inc., and is one of the country's leading experts on video games, computer games, and interactive entertainment, having authored or contributed to over two dozen best-selling computer and video game strategy guides. His articles have also appeared in Disney Adventures, the Chicago Tribune, ESPN Magazine, GameWeek, Beckett's Pokémon Collector, and Parents' Choice. In 1988, Jason created the Celebrity Teen Talk nationally syndicated newspaper column. Jason was also a contributing producer and feature host of the weekly, Peabody Award—winning "Kid Company" radio show (WBZ-AM 1030), and the associate producer of the four-time Emmy Award—winning "Kids Talk Sports" television show. Aside from his writing, Jason currently manages the pop "boy band" known as B-Factor.

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