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What makes disbelievers tick? To answer that question, Will Storr traveled the world to probe the minds of modern heretics. In The Unpersuadables, they come in all shapes and sizes: Holocaust deniers; those who refuse that the Earth is older than six thousand years; "past life regression" hypnotists; UFO spotters; advocates of homeopathy; and worried One World Government watchers who are convinced that the climate change is the grand hoax of conspirators. Storr takes it all in and turns the tables on us, asking, "Don't we all carry our unconscious biases?" Editor's recommendation.