The Unseen Power: Public Relations. A History / Edition 1

The Unseen Power: Public Relations. A History / Edition 1

by Scott M. Cutlip
     
 

ISBN-10: 0805814655

ISBN-13: 9780805814651

Pub. Date: 03/01/1994

Publisher: Taylor & Francis

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews — conducted by the author himself — with Pendleton Dudley, T.J.

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Overview

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews — conducted by the author himself — with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900.

For example, the book tells how:

• President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital.

• Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s.

• William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy.

• Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves — and made millions doing it.

• Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process.

• Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety.

This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs — a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.

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Product Details

ISBN-13:
9780805814651
Publisher:
Taylor & Francis
Publication date:
03/01/1994
Series:
Routledge Communication Series
Edition description:
New Edition
Pages:
830
Product dimensions:
5.90(w) x 8.90(h) x 1.80(d)

Related Subjects

Table of Contents

Prologue
Pt. IThe Seedbed Years of Counseling, 1900-19191
1The Nation's First Publicity Agency10
2The First Washington Agencies27
3First Parker and Lee, Then Lee, Harris, and Lee37
4The Hamilton Wright Organization - The First International Agency73
5Pendleton Dudley Starts Fifth Agency in 190992
Pt. IIPublic Relations Booms in the Booming Twenties, 1919-1930105
6Ivy Lee Returns to New York; Joined by T. J. Ross114
7Edward L. Bernays: Pioneer, Philosopher, Centenarian159
8Bernays: The Counselor and His Genius and His Role in the Profession193
9John Price Jones Tries to Ride Two Horses226
10Steve Hannagan: Super Press Agent251
11Harry Bruno: Aviation and Public Relations Pioneer278
12William H. Baldwin: Counselor and Citizen308
13Ben Sonnenberg: Sui Generis343
14Clarke and Tyler: Builders of the Ku Klux Klan372
15John W. Hill: Builder of an Enduring Legacy414
16John Hill's Two Major Battles: Steel and Tobacco - and the Person458
Pt. IIIThe Depression and the Years Beyond525
17Carl Byoir: The Little Giant of Public Relations531
18Carl Byoir: Years of Success and Storm553
19Whitaker & Baxter: Architects of the New Politics589
20Earl Newsom: Counselor to Corporate Giants634
21Earl Newsom and the Auto Giants: Ford and GM682
22Earl Newsom and the Ford Foundation735
Epilogue761
Index777

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