The Unseen Power: Public Relations. A History / Edition 1

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Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews — conducted by the author himself — with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900.

For example, the book tells how:

• President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital.

• Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s.

• William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy.

• Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves — and made millions doing it.

• Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process.

• Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety.

This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs — a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.

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Product Details

  • ISBN-13: 9780805814651
  • Publisher: Taylor & Francis
  • Publication date: 3/1/1994
  • Series: Routledge Communication Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 830
  • Product dimensions: 5.90 (w) x 8.90 (h) x 1.80 (d)

Table of Contents

Pt. I The Seedbed Years of Counseling, 1900-1919 1
1 The Nation's First Publicity Agency 10
2 The First Washington Agencies 27
3 First Parker and Lee, Then Lee, Harris, and Lee 37
4 The Hamilton Wright Organization - The First International Agency 73
5 Pendleton Dudley Starts Fifth Agency in 1909 92
Pt. II Public Relations Booms in the Booming Twenties, 1919-1930 105
6 Ivy Lee Returns to New York; Joined by T. J. Ross 114
7 Edward L. Bernays: Pioneer, Philosopher, Centenarian 159
8 Bernays: The Counselor and His Genius and His Role in the Profession 193
9 John Price Jones Tries to Ride Two Horses 226
10 Steve Hannagan: Super Press Agent 251
11 Harry Bruno: Aviation and Public Relations Pioneer 278
12 William H. Baldwin: Counselor and Citizen 308
13 Ben Sonnenberg: Sui Generis 343
14 Clarke and Tyler: Builders of the Ku Klux Klan 372
15 John W. Hill: Builder of an Enduring Legacy 414
16 John Hill's Two Major Battles: Steel and Tobacco - and the Person 458
Pt. III The Depression and the Years Beyond 525
17 Carl Byoir: The Little Giant of Public Relations 531
18 Carl Byoir: Years of Success and Storm 553
19 Whitaker & Baxter: Architects of the New Politics 589
20 Earl Newsom: Counselor to Corporate Giants 634
21 Earl Newsom and the Auto Giants: Ford and GM 682
22 Earl Newsom and the Ford Foundation 735
Epilogue 761
Index 777
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