The Usage of Private Retail SAles Portals by Malaysian Urban Consumers

The Usage of Private Retail SAles Portals by Malaysian Urban Consumers

by Lim Allen
     
 
The purpose of this research is to explore the challenges and advantages affecting the usage of private retail sales portals by Malaysian urban consumers. Most of the previous studies have focused on the usage of private retail sales portals in non-Malaysian urban consumers' perspectives. This study aims to bridge the gaps created by the lack of literature on the

Overview

The purpose of this research is to explore the challenges and advantages affecting the usage of private retail sales portals by Malaysian urban consumers. Most of the previous studies have focused on the usage of private retail sales portals in non-Malaysian urban consumers' perspectives. This study aims to bridge the gaps created by the lack of literature on the factors that contribute to the successful use of private retail sales portals by Malaysian urban consumers. The research problem is "How can Malaysian private retail sales portals be more efficiently and effectively used by Malaysian urban consumers?"

Product Details

ISBN-13:
9783659268335
Publisher:
OmniScriptum GmbH & Co. KG
Publication date:
10/17/2012
Pages:
400
Product dimensions:
6.00(w) x 9.00(h) x 0.89(d)

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