The User is Always Right: A Practical Guide to Creating and Using Personas for the Web
  • The User is Always Right: A Practical Guide to Creating and Using Personas for the Web
  • The User is Always Right: A Practical Guide to Creating and Using Personas for the Web

The User is Always Right: A Practical Guide to Creating and Using Personas for the Web

by Steve Mulder, Ziv Yaar
     
 

View All Available Formats & Editions

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical

See more details below

Overview

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

Read More

Product Details

ISBN-13:
9780321434531
Publisher:
New Riders
Publication date:
09/04/2006
Series:
Voices That Matter Series
Pages:
293
Product dimensions:
6.00(w) x 9.00(h) x 0.64(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >