The Virtual Marshall Mcluhan

Overview

"Marshall McLuhan explored everything from popular culture to the occult to the emerging digital revolution. In the Virtual Marshall McLuhan Donald Theall discusses the influences that shaped McLuhan's ideas and examines McLuhan's roles as artist, pop guru, shaman, and scholar. Theall, McLuhan's first doctoral student, provides new information about their relationship creating a picture of McLuhan as a complex human being, at one attractive, witty, egotistic, and exasperating."--BOOK JACKET.
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Overview

"Marshall McLuhan explored everything from popular culture to the occult to the emerging digital revolution. In the Virtual Marshall McLuhan Donald Theall discusses the influences that shaped McLuhan's ideas and examines McLuhan's roles as artist, pop guru, shaman, and scholar. Theall, McLuhan's first doctoral student, provides new information about their relationship creating a picture of McLuhan as a complex human being, at one attractive, witty, egotistic, and exasperating."--BOOK JACKET.
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Product Details

  • ISBN-13: 9780773531543
  • Publisher: McGill-Queens University Press
  • Publication date: 9/28/2006
  • Pages: 326
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.90 (d)

Meet the Author

Donald F. Theall is professor emeritus and former president of Trent University. He is the author of The Medium Is the Rear View Mirror: Understanding McLuhan.
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Table of Contents

Preface
Acknowledgments
Prelude: McLuhan's Basic Probes and Perceptions 1
Introduction: Who/What Is Marshall McLuhan? 21
1 The Techno-Prophet as Poet and Trickster 38
2 McLuhan the Correspondent: His Writings as Probes, Percepts, and Affects 51
3 From the Trivium to the Tetrad: Media as Artefact and Language 67
4 The Professor and the Publicist: Tom Wolfe, the Firehouse Boys, and Marshall 81
5 McLuhanesque Ambivalence: Power and Cultural Production 95
6 McLuhan and the Cults: Gnosticism, Hermeticism, and Modernism 108
7 McLuhan as Prepostmodernist and Forerunner of French Theory 125
8 McLuhan as Trickster: The Poetry of Cliche 138
9 McLuhan, Joyce, and the Evolution of Cyberculture 153
10 Joyce, Light, and the Road to Digiculture 170
11 McLuhan as Modern Satirist 187
12 Conclusion: Rehabilitating the Arts and the Artist 202
App. A Biographical Notes and The Medium Is the Rear View Mirror 215
App. B Edmund Carpenter, "That Not-So-Silent Sea" 235
Notes 263
Bibliography 287
Index 299
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