The Way Of The Guerrilla

Overview

In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. By following The Way of the Guerrilla, enlightened and successful entrepreneurs will discover that a ...

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Overview

In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. By following The Way of the Guerrilla, enlightened and successful entrepreneurs will discover that a balanced life—involving more free time, stronger family ties, care for the community and environment, and creative stimulation—is the means to achieving emotional and financial success.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Levinson, who has written 12 books on various "guerrilla" business techniques, writes in a brash, staccato style, setting up and demolishing various 20th-century straw men-workaholics, for example. He postulates that 21st-century entrepreneurs will find success more assuredly than today's counterparts. The entrepreneurs of the future, he promises, will better blend work, health, family and fun, and they will enjoy the longevity required to appreciate their achievements. Levinson predicts customers will become all-important, and business will respond to and anticipate their every need, paying strict attention to quality and details. The author's dynamism carries the reader along, and he emphasizes that, to thrive, one must above all be flexible. And guerrillas never make changes simply for the sake of change. Balance is crucial: between changes and the status quo, between doing and delegating. Downsizing is key, from narrowing the focus of one's mission statement to decreasing the number of hours one works. Those looking to gear down from the fast track will find Levinson's encouragement bracing. (Jan.)
Library Journal
Levinson (Guerrilla Marketing Online, LJ 8/95) here marks the path for those wanting to forge the way of the guerrilla entrepreneur. While on the trail, we learn (among other things) that time is not money, that achieving balance in life is preferable to workaholism, and that passion for customer service is essential. Levinson's map to success leads the fledgling guerrilla entrepreneur past the pitfalls of greed, through the web of technology, and into the valley of the three-day work week. The course Levinson charts could be valuable to those endeavoring to start working at home, beginning a new business, or examining their priorities. The book is well organized and full of useful, practical information and advice. Followers of Levinson will find this latest offering to be a clear statement of the guiding principles laid out in his previous works. Novice entrepreneurs may want to read the book more than once before taking their first step on the trek to guerrilla-hood. Recommended for all public libraries.-Randy L. Abbott, Univ. of Evansville Libs., Ind.
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Product Details

  • ISBN-13: 9780395924785
  • Publisher: Houghton Mifflin Harcourt
  • Publication date: 10/1/1998
  • Series: Guerrilla Marketing Series
  • Edition number: 1
  • Pages: 258
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.58 (d)

Table of Contents

Introduction 1
Pt. I The Goals 3
1 The New American Dream 5
2 The Goals of the 21st Century 12
3 Measuring Success in the 21st Century 19
4 Integrating Your Business with Your Life 27
5 Maintaining Balance 34
6 The Yardstick for Measuring the Success of a Business 40
7 Sharing Your Profits Generously 46
8 Money in the Coming Millennium 52
Pt. II The Setting 59
9 Business in the New Millennium 61
10 The Omnipotence of Tiny Details 72
11 Warm Relationships with Customers 79
12 Close Relationships with Supplies 86
13 Structuring Your Business 91
14 Structuring Your Time 100
15 Working from the Virtual Office Called Home 109
16 Being as Flexible as You Have to Be 117
Pt. III The Tools 123
17 The Need to Focus 125
18 People - the Life Force of Any Business 131
19 Treating Your People the Way They Deserve to Be Treated 137
20 Duplicating Yourself and Your Top People 142
21 Data - the Currency of the 21st Century 148
22 Getting Cozy with Technology 154
23 Becoming a Global Presence 161
24 Modular Profit Alliances 167
Pt. IV The Secrets 173
25 Managing in the New Reality 175
26 Selling with the Secrets of Human Behavior 183
27 Being Prepared for Change 191
28 Marketing with 21st-Century Weapons 198
29 Moving Beyond Convenience 208
30 Getting Interactive 214
31 Avoiding Workaholism and Stress 221
32 Ten Pitfalls to Avoid in Your Quest 229
33 The Need for Passion 237
Acknowledgments 243
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