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The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century
     

The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century

by Jay Conrad Levinson
 

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From hiring responsible employees to delegating authority effectively to finding more time for family and community and sustaining passion for work, the guru of the guerrilla lifestyle guides both new and seasoned business owners through the changing marketplace and into the next century. By following The Way of the Guerrilla, enlightened entrepreneurs will

Overview

From hiring responsible employees to delegating authority effectively to finding more time for family and community and sustaining passion for work, the guru of the guerrilla lifestyle guides both new and seasoned business owners through the changing marketplace and into the next century. By following The Way of the Guerrilla, enlightened entrepreneurs will discover that a balanced life is the means to achieving lasting financial and emotional success.

Editorial Reviews

Publishers Weekly - Publisher's Weekly
Levinson, who has written 12 books on various "guerrilla" business techniques, writes in a brash, staccato style, setting up and demolishing various 20th-century straw men-workaholics, for example. He postulates that 21st-century entrepreneurs will find success more assuredly than today's counterparts. The entrepreneurs of the future, he promises, will better blend work, health, family and fun, and they will enjoy the longevity required to appreciate their achievements. Levinson predicts customers will become all-important, and business will respond to and anticipate their every need, paying strict attention to quality and details. The author's dynamism carries the reader along, and he emphasizes that, to thrive, one must above all be flexible. And guerrillas never make changes simply for the sake of change. Balance is crucial: between changes and the status quo, between doing and delegating. Downsizing is key, from narrowing the focus of one's mission statement to decreasing the number of hours one works. Those looking to gear down from the fast track will find Levinson's encouragement bracing. (Jan.)
Library Journal
Levinson (Guerrilla Marketing Online, LJ 8/95) here marks the path for those wanting to forge the way of the guerrilla entrepreneur. While on the trail, we learn (among other things) that time is not money, that achieving balance in life is preferable to workaholism, and that passion for customer service is essential. Levinson's map to success leads the fledgling guerrilla entrepreneur past the pitfalls of greed, through the web of technology, and into the valley of the three-day work week. The course Levinson charts could be valuable to those endeavoring to start working at home, beginning a new business, or examining their priorities. The book is well organized and full of useful, practical information and advice. Followers of Levinson will find this latest offering to be a clear statement of the guiding principles laid out in his previous works. Novice entrepreneurs may want to read the book more than once before taking their first step on the trek to guerrilla-hood. Recommended for all public libraries.-Randy L. Abbott, Univ. of Evansville Libs., Ind.

Product Details

ISBN-13:
9780395770184
Publisher:
Houghton Mifflin Harcourt
Publication date:
01/13/1997
Series:
Guerrilla Marketing Series
Pages:
242
Product dimensions:
6.36(w) x 9.33(h) x 0.94(d)

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Meet the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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