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The Web Content Strategist's Bible: The Complete Guide to a New and Lucrative Career for Writers of All Kinds
     

The Web Content Strategist's Bible: The Complete Guide to a New and Lucrative Career for Writers of All Kinds

by Richard Sheffield
 
Managing the creation and maintenance of the huge volume of Web content requires an understanding of not just Web writing, but of detailed, well-planned, realistic content development processes. Those practicing the new discipline of Web Content Strategy are being called upon to help Web development teams navigate this new editorial ecosystem where content not only

Overview

Managing the creation and maintenance of the huge volume of Web content requires an understanding of not just Web writing, but of detailed, well-planned, realistic content development processes. Those practicing the new discipline of Web Content Strategy are being called upon to help Web development teams navigate this new editorial ecosystem where content not only has to be written, but also broken up into thousands of pieces that have to be reviewed, approved, re-purposed, edited for search engines, translated, localized, and generated using a new and complex set of tools and techniques.

The Web Content Strategist's Bible explains how the practice of Web content strategy can be used to effectively manage the size, scope, and cost of content-heavy Web development projects.

Presented in an easy, readable style, the book focuses on asking the right questions and gathering relevant information needed for efficient project planning and development.

Product Details

ISBN-13:
9781441482624
Publisher:
CreateSpace Publishing
Publication date:
03/04/2009
Pages:
212
Product dimensions:
5.50(w) x 8.50(h) x 0.45(d)

Meet the Author

Richard Sheffield is currently Managing Editor for a Fortune 50 company's Web site in Atlanta, GA. He specializes in Web site content management system issues, editorial workflow, and content development processes.

Prior to this, Richard was a Senior Content Strategist in IBM's Interactive Design Studio where he worked on Web content strategy engagements with a long list of IBM's top-shelf clients

Richard has a B.S. in Industrial Management from Georgia Tech and an M.A. in Professional Writing from Kennesaw State University.

The Web Content Strategist's Bible is Richard's eighth book.

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