The Werkbund: Design Theory and Mass Culture Before the First World War

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More About This Textbook

Overview

During the period before World War I, the German Werkbund was at the center of attempts to forge new theories of architecture and design in light of the momentous technological and economic developments of modernity. In this fascinating book, Frederic J. Schwartz explores the ideological and aesthetic positions at the core of debates that embroiled the prominent architects, critics, sociologists, economists, and politicians who had united in the Werkbund during this pivotal era.
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Product Details

  • ISBN-13: 9780300068986
  • Publisher: Yale University Press
  • Publication date: 12/28/1996
  • Edition description: New Edition
  • Pages: 272
  • Product dimensions: 7.87 (w) x 10.30 (h) x 1.05 (d)

Table of Contents

Acknowledgements
Introduction 1
I Style Versus Fashion: The Werkbund and the Discourse on Culture in Germany
1 Culture 13
2 Style 18
3 Fashion 26
4 Commodity, Culture, Alienation 44
5 The Dialectic of the Commodity 61
II The Spiritualized Economy and the Development of "Types"
1 Political Economy 75
2 Exchange and Dystopia 82
3 Production and Visual Form 96
4 Production and Economic Form 106
5 The Type 121
III Magical Signs: Copyright, Trademarks and "Individuality"
1 Cologne 1914 and the Response of the Individualists 147
2 Individuality 151
3 Exchange and Utopia 164
4 Commodity Signs 192
Epilogue 213
Notes 223
Bibliography 249
Index 259
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