The Why of the Buy Consumer Behavior and Fashion Marketing / Edition 1

The Why of the Buy Consumer Behavior and Fashion Marketing / Edition 1

by Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill
     
 

ISBN-10: 1563674564

ISBN-13: 9781563674563

Pub. Date: 06/28/2008

Publisher: Bloomsbury Academic

Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and

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Overview

Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.

Product Details

ISBN-13:
9781563674563
Publisher:
Bloomsbury Academic
Publication date:
06/28/2008
Edition description:
Older Edition
Pages:
496
Product dimensions:
8.28(w) x 10.28(h) x 1.51(d)

Table of Contents

Contents
We Are All Consumers
Why Is Consumer Behavior Important to the Fields of Fashion and Design?
Consumer Behavior, Marketing, and Fashion: A Working Relationship
Internal Factors Influence Fashion Consumers
How Fashion Consumers Perceive, Learn, and Remember
Motivation and the Fashion Consumer
Attitude and the Fashion Consumer
Personality and the Fashion Consumer
External Factors Influence Fashion Consumers
Age, Family, and Life Cycle Influences
Social Influences on Fashion Consumers
Demographics, Psychographics, and the Fashion Consumer
How Fashion Marketers Communicate and Consumers Decide
How Marketers Obtain and Use Consumer Information
Decision Making
How Fashion Consumers Buy
The Use of Fashion Goods by Organizations
Global Consumers of Fashion and Design
Fashion Consumers and Responsible Citizenship
Ethics and Social Responsibility
The Role of Government

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