The Wide Lens: A New Strategy for Innovation

Overview

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?

The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It ...

See more details below
Other sellers (Hardcover)
  • All (36) from $1.99   
  • New (16) from $9.07   
  • Used (20) from $1.99   
The Wide Lens: What Successful Innovators See That Others Miss

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price

Overview

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?

The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too.

In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.

A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.

The Wide Lens will change the way you see, the way you think - and the way you win.

Read More Show Less

Editorial Reviews

Publishers Weekly
Innovation, from conception to product to consumer acceptance, is key for business success, but many great ideas have failed to have their anticipated impact on the consumer and the bottom line. Starting with an analysis of some great failures, Adner, a strategy professor at Dartmouth’s Tuck School of Business, finds that the weakness was neither innovative nor corporate; rather, it was in the ecosystem. Knowledge of the ecosystem—interrelationships between the parts of the chain from innovation to consumer—is often overlooked. Adner shows how to map out the terrain of this ecosystem before suggesting practical steps that can be implemented to resolve problems and create a functional, proper ecosystem. A plethora of case studies allows for a clear analysis of numerous scenarios, both failures and success, with a depth rarely found in pragmatically-tinged books. Adner’s evaluation of the early-mover advantage as compared to the ecosystem, and his discussion of Adoption Chains (highlighting the fact that the onus is usually not on the positives, but rather on reducing the negatives) are but two of the book’s many gems. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by. Agent: Edmond Harmsworth, Zachary Shuster Harmsworth Literary Agency. (Mar.)
Kirkus Reviews
Adner (Strategy/Dartmouth Coll.) debuts with a valuable perspective on how to innovate successfully in an interdependent world. Even the finest new product fails when consumers don't have a chance to choose it, a situation that occurs when a company's partners--the distributors, retailers and salespeople who make up a company's business ecosystem--do not adopt the innovation. The path to market, writes the author, is just as important as the new product itself. Examples abound: In the late 1990s, Michelin's launch of an innovative run-flat tire failed when the company could not convince enough service stations to adopt its repair system. In the 1980s, Philips Electronics developed a great high-definition television with superior picture quality, but HDTV cameras and transmission standards had not yet arrived, leaving Philips with a $2.5 billion write-down. In each instance, the company's focus on execution created a "blind spot" hiding key dependencies critical to success. By taking a broader view of their business ecosystem, companies can identify challenges that might undermine success and act to reconfigure the ecosystem in ways that eliminate problematic bottlenecks. In richly detailed stories, Adner shows how this was executed by Hollywood studios in introducing digital cinema and by Amazon in developing the market for e-readers. He also describes ongoing efforts by a fascinating new company named Better Place, which has been considering holistically the ecosystem of obstacles preventing the introduction of electric vehicles into the mainstream consumer market. The author pays close attention to Apple's successes of the past decade, during which it reconfigured ecosystems to achieve success in three markets: music players, smartphones and digital tablets. Apple's "hidden point of differentiation has not been in its elegant products but rather in its approach to leverage its advantage from one ecosystem into the next." Essential reading for innovators.
Read More Show Less

Product Details

  • ISBN-13: 9781591844600
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 3/1/2012
  • Pages: 288
  • Sales rank: 253,417
  • Product dimensions: 6.32 (w) x 9.96 (h) x 1.00 (d)

Meet the Author

Ron Adner has spent the last decade studying the root cause of innovation success and failure. An award winning professor of strategy at the Tuck School of Business at Dartmouth College, and previously at INSEAD, he is a speaker and consultant to companies around the world. His writing has appeared in The Wall Street Journal, the Financial Times, Forbes, and the Harvard Business Review.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)