The Wikinomics Way

The Wikinomics Way

by Don Tapscott, Anthony Williams
     
 
In their 2007 bestseller, Wikinomics, Don Tapscott and Anthony Williams showed how mass collaboration was changing the way businesses communicate, compete, and succeed in the global marketplace. In 2010, they released Macrowikinomics which examines the growing power of the principles of wikinomics and how businesses and communities are altering the way our financial

Overview

In their 2007 bestseller, Wikinomics, Don Tapscott and Anthony Williams showed how mass collaboration was changing the way businesses communicate, compete, and succeed in the global marketplace. In 2010, they released Macrowikinomics which examines the growing power of the principles of wikinomics and how businesses and communities are altering the way our financial institutions and governments operate; how we educate our children; and how the health-care, newspaper, and energy industries serve their customers. Now, in The Wikinomics Way, Tapscott and Williams argue that the world has reached a historic turning point: Just as the printing press expanded freedom and fostered new forms of personal expression that led to new social orders and institutions, the Internet is reweaving the fabric of society as millions people connect and collaborate. For better or worse, connectivity is leading to profound change. There is no guarantee that, once unleashed, these changes will always lead to good. But if guided by the principles of wikinomics, organizations that harness this new force can spur social and economic innovations.

Product Details

ISBN-13:
2940013346581
Publisher:
New Word City
Publication date:
09/01/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
24
File size:
200 KB

Meet the Author

Don Tapscott is the chairman of the think tank Moxie Insight and the author of many bestsellers, most notably Wikinomics: How Mass Collaboration Changes everything and Grown Up Digital. He holds three honorary Doctor of Laws granted by the University of Alberta in 2001, Trent University in 2006, and McMaster University in 2010.

Anthony Williams is the co-author of Wikinomics and a visiting fellow with the Munk School for Global Affairs at the University of Toronto. He holds a Masters of Research in Political Science (with distinction) from the London School of Economics.

Tapscott and Williams’ latest book is Macrowikinomics: Rebooting Business and the World

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