John Cioffi received his first business education in his family's restaurant and lodging business. He later held executive positions in several companies, ranging from start-ups to a Fortune 100. He has been a business coach for nearly 20 years, is a frequent business speaker, and is the owner in Goal Makers, Inc., a business coaching firm. He received a BA from Colby College, a master's degree from Dartmouth, and an MBA from Wharton. He lives near Seattle with his wife, Amy.
The late Ken Willig was an entrepreneur, consultant, and CEO coach, and the founder of GoalMakers Management Consultants, now Goal Makers, Inc. He developed many successful businesses, received the Entrepreneur of the Year award for Southern California, and was a business partner of John Wayne. Willig founded and directed the Institute of Entrepreneurship MBA program at City University in Seattle. He graduated from Purdue and is survived by his wife, Noreen, and his six children.