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The Wisdom of the Generals: How to Triumph in Business and in Life

Overview

To master the art of business -- or the art of war -- you must become master of many arts. The art of decision-making. The art of motivation. Of planning. Of team-building. Most of all, the art of leadership.

Written by retired U.S. Air Force General and corporate executive William A. Cohen, Wisdom of the Generals draws on the leadership genius of more than 150 great warriors -- from ancient Chinese warlord Sun Tzu to Desert Storm hero General Colin Powell. Then it distills ...

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Overview

To master the art of business -- or the art of war -- you must become master of many arts. The art of decision-making. The art of motivation. Of planning. Of team-building. Most of all, the art of leadership.

Written by retired U.S. Air Force General and corporate executive William A. Cohen, Wisdom of the Generals draws on the leadership genius of more than 150 great warriors -- from ancient Chinese warlord Sun Tzu to Desert Storm hero General Colin Powell. Then it distills their brilliance into practical, inspirational lessons on the pursuit of excellence in sixty-four criteria essential to business success.

Business leaders -- and those who aspire to lead -- will find savvy, inspirational treatises on planning and problem solving, teamwork and training, competence and commitment, adversity, motivation, integrity, morale building, and every one of the leadership arts that create victory in the arenas of business, of war, and of life.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Retired air force general and marketing professor Cohen (The New Art of the Leader) has compiled an assortment of quotes from accomplished and often famous military leaders on topics ranging from stress and duty to politics, vision and communication. Although his style is conversational, Cohen wastes no time getting to the heart of the matter and states his opinions clearly. For example, on responsibility, he says, "There is no getting around it. You are responsible for the actions of your organization, and those in it. But your responsibility always goes further. You must always take care of your people before you take care of yourself." To illustrate his point, he then describes what responsibility meant to General George Patton, wrapping up with a truism such as "A leader is responsible for everything his organization or members in it achieve or fail to achieve when you encounter failure in your organization, take full responsibility; when you encounter success, give full credit to others." Offering the most obvious and innocuous of observations, Cohen leaves his reader with little that is memorable. This book may interest military buffs, but it will have only limited practical appeal to managers and employees. Copyright 2000 Cahners Business Information.
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Product Details

  • ISBN-13: 9780735201675
  • Publisher: Prentice Hall Press
  • Publication date: 1/1/2001
  • Edition description: REISSUE
  • Pages: 231
  • Product dimensions: 6.30 (w) x 9.24 (h) x 0.85 (d)

Table of Contents

Part I Before the Battle: Introduction 1
Part II The Battle: The Wisdom of the Generals and Admirals 7
Adversity 9
Aggressiveness 12
Attitude 15
Audacity 18
Caring 21
Change 23
Character 26
Cohesion 28
Commitment 30
Competence 32
Communication 34
Competition 37
Courage 39
Deception 42
Decision Making 44
Defense 46
Delegation 48
Depression 51
Doubt 53
Duty 56
Endurance 58
Enthusiasm 60
Example 62
Exploitation of Success 65
Failure 67
Fear 70
Flexibility 72
Goals 74
Hope 76
Humor 78
Imagination 80
Initiative 82
Integrity 84
Judgment 87
Justice 90
Leadership 92
Learning 95
Logistics 98
Luck 100
Mistakes 102
Morale 104
Motivation 106
Opportunity 109
Optimism 111
People 113
Persistence 115
Planning 117
Preparedness 119
Problem Solving 121
Promotion 123
Respect 126
Responsibility 128
Risk 130
Policies, Rules and Regulations 132
Self-confidence 135
Self-control 137
Strategy 139
Stress 142
Success 144
Surprise 147
Tact 150
Teamwork 152
Time 154
Training 156
Trust 158
Values 160
Victory 162
Vision 165
Part III The After Action Report: The Contributors and What They Did 167
Index 227
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