The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires [NOOK Book]

Overview

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
? multiply the effectiveness of your ...
See more details below
The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires

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Overview

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
• multiply the effectiveness of your advertising
• understand the tug-of-war between intellect and emotion
• plant a mental trigger in the mind of your customer
• create totally new concepts from combinations of old ones
• see the opportunities around you
• avoid the danger of overchoice
• escape the need to advertise ‘Sale! Sale! Sale!’
• find the genius that hides within you
• receive the best others have to give
• focus your advertising, your business, and your life

Along the way, the Wizard will:
• share the power of encouragement
• talk to you about your Ruby Red Slippers
• make you understand how lucky you are
• show you how to avoid the mistakes that others have already made
• convince you of the need to rest
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Product Details

  • ISBN-13: 9781932226089
  • Publisher: Wizard Academy Press
  • Publication date: 8/15/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 224
  • Sales rank: 291,081
  • File size: 10 MB

Customer Reviews

Average Rating 5
( 6 )
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Sort by: Showing all of 7 Customer Reviews
  • Anonymous

    Posted March 19, 2013

    Kaitee

    Flashis in " hi im new. Sorry if i interoptid somthing. " pulls her wand out of her boot and flasht back to res one.

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  • Anonymous

    Posted March 19, 2013

    Alex

    Moves the spell from justins wand to hers. "Now we both have it."

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  • Anonymous

    Posted September 23, 2002

    Insightful, informative and entertaining

    In his collection of memos, Roy Williams demonstrates his amazing ability to succinctly focus on human characteristics that inspire and guide our lives. This is not just a book on advertising, it's about life. I lost track of the chapters in which I could truly identify. I'm giving this to all my clients for Christmas! Thanks Roy!

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  • Anonymous

    Posted July 19, 2001

    A MUST FOR MARKETING CONSULTANTS

    I am new to the business. I just graduated from college and got a job working for a radio station out of Paducah, KY. This book was handed to me to read, saying it was the greatest book, except for the Bible, to read. They were right! Mr. Williams puts words into such perfect form it would be as if he was painting the Lord's Supper! Williams' book is a must for those who want more out of business & life in general!

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  • Anonymous

    Posted January 26, 2000

    The Essense of What's Write In Advertising!

    The truth about advertising (and how to use it) written with clarity and authority. This is my new ad bible and I enthusiastically recommend it for anyone who wants to understand what's right and wrong with their marketing. Loaded with anecdotes, examples and humorous profundity, this collection of one-page open letters and memos to Mr. Williams' clients offer bold insight into the tests of effective promotion and, more importantly, the principles behind them.

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  • Anonymous

    Posted July 7, 2014

    No text was provided for this review.

  • Anonymous

    Posted March 31, 2009

    No text was provided for this review.

Sort by: Showing all of 7 Customer Reviews

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